• Horizon Uses 'Low Power' To Empower Creative Testing Lab

    Horizon Media, the New York-based independent media shop, said today it was launching a new research effort called the "Horizon Proving Ground" in partnership with low power TV station WNCE-TV. The agency plans to invest in a handful of additional LPTV outlets, expanding the potential test audience to upwards of 2 million.. ...Read the whole story

  • Hulu Taps Fremantle To Market Shows Globally

    Thinking of new and creative ways to turn a profit, Hulu has tapped a third-party distributor to sell its original shows abroad. Going forward, FremantleMedia Enterprises (FME) will get "first look" privileges at any programming potentially fit for international audiences. ...Read the whole story

  • Ads Starring CEOs: What Makes Winners, Losers?

    Among the 13,000+ TV ads assessed by Ace through consumer surveys and proprietary scoring methods since January 2009, Ace's database showed just 76 CEO-starring ads, spanning 12 categories. ...Read the whole story

  • Walmart Converts DVDs To Cloud Service

    Looking to bridge the business of DVD movie ownership to digital movies, Walmart is starting up a disc-to-digital cloud service in a deal with the five major movie studios. ...Read the whole story

  • Pennzoil Effort Celebrates Love Affair With Cars

    Through the effort, which involves heavy social media activation as well as the sponsorship of country music star Tim McGraw, the brand looks to highlight the passion people have for their cars. With these so-called "car stories" the brand explores the meaning people have with their cars. ...Read the whole story

  • Infectious Meow Mix Jingle Returns

    Half of respondents recall most, if not all, of the lyrics to the catchy tune. In addition, 81% of respondents claimed to have heard the jingle in the last 18 months, when it stopped airing in 1996, 16 years ago. ...Read the whole story

  • Mexican Mogul Launches Ora.tv

    The world's richest man -- and major Mexican-based media executive -- Carlos Slim is financing a new Internet TV network called Ora.tv, which launches this year. His first hire is former CNN TV host Larry King, who will have an interview show. ...Read the whole story

  • Ad Legends Re-Imagine Iconic TV Messages For Digital Web

    Google's ad Project Re:Brief took four iconic television commercials from the 1960s and 1970s, contacted the original ad executives behind the ads, and brought them to New York to help them re-imagine them for the digital Web. The ads included Coca-Cola, Volvo, Alka-Seltzer and Avis. ...Read the whole story

  • Univision Joins CIMM

    The Coalition for Innovative Media Measurement, the industry initiative now trying to lead the way in developing a standard for cross-platform measurement, said Univision has joined as its 22nd member. ...Read the whole story

  • NCAA's March Madness Registers Ad Spikes

    As Americans are filling out their NCAA tournament brackets, a new report says advertisers are filling out March Madness with healthy price bumps over a year ago. Wall Street analyst David Joyce says CBS and Turner are landing increases in the mid-single-digit percentage range, while spots in the title game are going for $1.5 million. ...Read the whole story

  • NBC Adds 'Idol' Night, 'SNF' Still Tops

    The game is changing among the big TV singing competition shows -- little less than halfway through their respective seasons. "The Voice" continues to lead slightly over "American Idol" in ratings, but "Idol," which is gaining a second night, bests it slightly in overall viewers. ...Read the whole story

  • MillerCoors Relaunches Low-Cal Beer

    MillerCoors is relaunching its 64-calorie beer -- previously called MGD 64 -- as Miller64. The relaunch includes a new bottle and look, as well as an ad campaign that includes TV, radio, digital and out-of-home. The campaign aims to demonstrate how Miller64 complements a balanced lifestyle for consumers who want to make good choices with their daily responsibilities and in their social lives. ...Read the whole story

  • 'Once Upon' Still Has Time To Up ABC's Standing

    ABC's stellar rookie show "Once Upon a Time" got knocked down a peg on Sunday, partly due to the change to daylight savings time on Sunday morning. But ABC still won the night. The show went south nearly 20% to a series low Nielsen preliminary 2.8 rating/8 share among 18-49 viewers--tying CBS' "Amazing Race" and Fox's "Family Guy" for the highest-rated show of the night. ...Read the whole story

Evening Is Prime Time For Tablet Viewing: 1/3 Of Videos Watched In Evening On Tablets

Video viewing on tablets peaks in the evenings and also perks back up in the early mornings, while desktop viewing is strong during the day, suggesting that consumers are finding room in their lives to switch screens as they move about their day. The latest research from online video technology firm Ooyala has found that video plays on iPads, which slow down overnight, kick back up around 7 a.m. then trickle off after 9 a.m. Views rise high again in the evenings, the company said in its latest analysis of iPad viewing , conducted across 100 million monthly unique view ...More

  • Netflix: The King Of Comedy

    In any given week, there’s only a handful of first-run comedies I really want to watch: “The Office,” “Modern Family,” “Parks and Recreation,” “30 Rock,” and “New Girl.”  Yet thanks to an unexpected source -- Netflix -- I find myself watching more TV comedy that ever before. Yes, Netflix --  the same service I was on the verge of cancelling last year because of its poor selection of movies -- is now the place to go for quality time-shifted television. The New York Times reported two weeks ago  that TV series now account for more than half of all Netflix ...More