• Group M, Nielsen Partner For TV, Internet Metrics

    GroupM and Nielsen say they will develop the long-sought-after holy grail of combining traditional TV and online metrics for individual media campaigns. The new service, called Nielsen Cross-Platform Campaign Ratings, builds on leverage for Nielsen's existing Online Campaign Ratings. ...Read the whole story

  • American Airlines Teams With Q'VIVA! The Chosen

    American Airlines, the official airline of the show, Q'VIVA! The Chosen, has teamed up with the show's producers to offer fans a chance to win a trip to attend a live Q'VIVA! performance in the U.S. The promotion helps position American Airlines as a global company, said Rob Friedman, American Airlines marketing vice president. ...Read the whole story

  • L'Oreal, Lauren Team Up For Big Pony Launch

    Called "Life in Color," the song is featured in TV ads and a two-minute film, shot by famed fashion photographer Bruce Weber, as well as digital applications supporting the launch. ...Read the whole story

  • Dos Equis Works At Staying 'Most Interesting'

    Building on its "Legendary Lines" Facebook app, where myriad Dos Equis fans daily post their own witty lines about the MIM (and get rewarded by the brand), Dos Equis is now running a "Most Interesting March Tournament." ...Read the whole story

Television's Catch-22: Tough Choices For TV, Easy Choices For Advertisers

2012 promises to be the most tumultuous year ever in TV media buying as digital video gives advertisers more choices and TV networks more competition. More than 40% of ad expenditures in the U.S. are focused on traditional television. Can the TV industry delay the full impact of digital video? ...More

  • Social TV Grows 91% From a Year Ago; Animated Shows like American Dad Hot on Facebook

    February was a big month for social TV chatter, driven by events like the Oscars, the Super Bowl and the Grammys. In addition, the amount of conversations and check-ins around TV shows has grown 91% year over year, said social TV tracking service Trendrr.tv in a recently released white paper. The last year has seen a slew of programmers from Discovery to Showtime release new and additional social TV apps to promote synchronous viewing, some of which include online video. Plus, there's been ample attention by media agencies to startups that can track and quantify social buzz around shows and ...More

  • It's An Ad Ad Ad Ad World

    "Mad Men" Mania is upon us this week as Newsweek devotes this week's issue to a retro look at the watershed 1960s, the era in which the long-awaited Season Five of the drama is situated. We learn from coverage elsewhere that everybody from Este Lauder to the Grand Central Oyster Bar to books with Mad Men (and Women) themes hope to hop aboard the express when it pulls out of the station a week from tonight. ...More

  • Handling 'Entertaining,' Journalistic Content, Read Carefully And Look For Clues

    When should you expect an entertainer to delivery journalistic-type content? Short answer: Never. When should you expect an entertainer to delivery a "story"? Short answer: Always. ...More