Monday, March 19, 2012
  • Group M, Nielsen Partner For TV, Internet Metrics

    GroupM and Nielsen say they will develop the long-sought-after holy grail of combining traditional TV and online metrics for individual media campaigns. The new service, called Nielsen Cross-Platform Campaign Ratings, builds on leverage for Nielsen's existing Online Campaign Ratings. ...Read the whole story

  • American Airlines Teams With Q'VIVA! The Chosen

    American Airlines, the official airline of the show, Q'VIVA! The Chosen, has teamed up with the show's producers to offer fans a chance to win a trip to attend a live Q'VIVA! performance in the U.S. The promotion helps position American Airlines as a global company, said Rob Friedman, American Airlines marketing vice president. ...Read the whole story

  • L'Oreal, Lauren Team Up For Big Pony Launch

    Called "Life in Color," the song is featured in TV ads and a two-minute film, shot by famed fashion photographer Bruce Weber, as well as digital applications supporting the launch. ...Read the whole story

  • Dos Equis Works At Staying 'Most Interesting'

    Building on its "Legendary Lines" Facebook app, where myriad Dos Equis fans daily post their own witty lines about the MIM (and get rewarded by the brand), Dos Equis is now running a "Most Interesting March Tournament." ...Read the whole story

Around The Net

  • It's Official: 'HGTV Magazine' To Be Next Hearst BookMultichannel News

    After two test issues, Hearst's HGTV Magazine, based on the Scripps Networks Interactive-owned network, is now an official publication. "The magazine's rate base will be 450,000, making it one of the largest consumer magazine launches of the past decade, Hearst and HGTV said," according to Multichannel News. No word yet on its exact frequency -- monthly or not? -- but its June/July issue wil hit newsstands in mid-May. And Dan Fuchs will be its publisher and chief revenue officer Fuchs was formerly associate publisher of O, The Oprah Magazine. ...Read the whole story

Television's Catch-22: Tough Choices For TV, Easy Choices For Advertisers

2012 promises to be the most tumultuous year ever in TV media buying as digital video gives advertisers more choices and TV networks more competition. More than 40% of ad expenditures in the U.S. are focused ...More