Sure, Denver Broncos fans are thrilled today with news that arguably the greatest quarterback of all time is set to join their team this fall. No doubt, there's also been … Read the whole story
GroupM and Nielsen say they will develop the long-sought-after holy grail of combining traditional TV and online metrics for individual media campaigns. The new … Read the whole story
American Airlines, the official airline of the show, Q'VIVA! The Chosen, has teamed up with the show's producers to offer fans a chance to … Read the whole story
Called "Life in Color," the song is featured in TV ads and a two-minute film, shot by famed fashion photographer Bruce Weber, as well … Read the whole story
Building on its "Legendary Lines" Facebook app, where myriad Dos Equis fans daily post their own witty lines about the MIM (and get rewarded … Read the whole story
"Mad Men" Mania is upon us this week as Newsweek devotes this week's issue to a retro look at the watershed 1960s, the era … Read the whole story
2012 promises to be the most tumultuous year ever in TV media buying as digital video gives advertisers more choices and TV networks more … Read the whole story
February was a big month for social TV chatter, driven by events like the Oscars, the Super Bowl and the Grammys. In addition, the … Read the whole story
Interesting view on a well-reported subject. Marketers buying TV media need to take into consideration the distraction factor with more viewers spending time multitasking … Read the whole story
Contrary to conventional wisdom, "The vast majority of digital video ad dollars are not coming from TV," according to Randy Cohen of Advertiser Perceptions, … Read the whole story
When should you expect an entertainer to delivery journalistic-type content? Short answer: Never. When should you expect an entertainer to delivery a "story"? Short … Read the whole story