Tuesday, March 20, 2012
  • Flat Growth Predicted For Local Trad Media

    Taking out local digital business, BIA/Kelsey says local traditional media revenues -- TV, print, radio and other local media -- will barely move by 2016, rising at a average compounded annual rate of 0.2% to $112.7 billion from $111.5 billion in 2011. ...Read the whole story

  • CW Signs Up For Rentrak Service

    In another striking move for the upstart measurement company, Rentrak has inked a deal with the CW network, where the entity owned jointly by CBS and Warner Bros. will begin receiving its service based on set-top-box data. The CW becomes the first of the Big 5 networks to sign on. ...Read the whole story

  • L'Oreal, Lauren Team Up For Big Pony Launch

    Called "Life in Color," the song is featured in TV ads and a two-minute film, shot by famed fashion photographer Bruce Weber, as well as digital applications supporting the launch. ...Read the whole story

  • Premium TV Nets Add Subscribers, Momentum

    Premium networks like HBO, Cinemax and Showtime registered impressive subscriber bumps, giving the sector more momentum than the overall customer additions to cable, satellite and telco businesses. ...Read the whole story

  • TV News Shows Spike In Viewers, Ratings

    For the first time in more than a decade, TV network news climbed -- a hike of 4.5% on average or 972,700 in 2011 -- to an overall three-network average of 22.5 million, up from 21.6 million, per the Pew Research Center study of news media for 2012. ...Read the whole story

  • Dos Equis Works At Staying 'Most Interesting'

    Building on its "Legendary Lines" Facebook app, where myriad Dos Equis fans daily post their own witty lines about the MIM (and get rewarded by the brand), Dos Equis is now running a "Most Interesting March Tournament." ...Read the whole story

  • Pivotal: Consumers Want Easy Video Access

    Longtime marketing industry analyst Brian Wieser says entrenched entities throughout the TV ecosystem "have nothing to worry about" regarding new gambles to create Web-based programming options, such as the Barry Diller-fronted Aereo and an Intel would-be over-the-top service. A principal reason: consumers want content flowing easy. ...Read the whole story

    Around The Net

    Social TV's Evolution Ushers In New Era Of Content Creation

    Stripping away all the buzz and technology, at its core social media is just another way to tell a story and simultaneously grow your audience base and drive ratings. ...More