• Social Media Chatter Ups Live TV Stats

    Rather than cannibalize "old media," some online activities can actually boost viewership. In particular, new research shows that social media can significantly increase consumers' TV time. A majority (58%) of heavy engagers -- i.e., consumers who share related thoughts via social networks at least 10 times a week -- report watching more live TV. ...Read the whole story

Spoiler Alert Overload Can Cause TV Marketers Headaches

Spoiler alerts are now ongoing in entertainment coverage, which can be good and bad news for TV marketers. ...More