Wednesday, March 21, 2012
  • Social Media Chatter Ups Live TV Stats

    Rather than cannibalize "old media," some online activities can actually boost viewership. In particular, new research shows that social media can significantly increase consumers' TV time. A majority (58%) of heavy engagers -- i.e., consumers who share related thoughts via social networks at least 10 times a week -- report watching more live TV. ...Read the whole story

  • Saccone To Head MundoFox

    Fox named Emiliano Saccone to head their planned Spanish-language broadcast network, MundoFox. Earlier this month, Fox announced it had affiliates in 20 DMAs for its new MundoFox, covering more than 40% of U.S. Hispanic households. Before that, Saccone worked for Fox International Channels as president of entertainment. Story continues after the ad ...Read the whole story

Around The Net

  • Talk Is Tough Dept.: Will Anybody Become The New Oprah?The Wrap

    Ten months after Oprah Winfrey abdicated her position as queen of daytime talk, "the TV industry is still trying to fill the vacuum," writes Tim Kenneally. He runs down the current and future contenders, including Katie Couric, set to go on-air in September, certainly well-known and possibly with an edge as a former evening news anchor in this political year. Meanwhile, things aren't going so well in Ex-Queen Oprah's current endeavor, the OWN network -- you may have heard about Oprah's latest firings, which included 30 staffers, as well as the end of the Rosie O'Donnell talk show. ...Read the whole story

  • Huggies Pulls Plug On Bad-Dad Ads KOWB

    Sorry, Pops. That's what diaper brand Huggies is saying to frustrated fathers who protested its ad campaign that depicts them as less-than-capable parents. Huggies pulled the TV ad and apologized. ...Read the whole story

  • New HDTVs Privacy Threat?HD Guru

    Do viewers of Samsung’s 2012 top-of-the-line plasmas and LED HDTVs have reason to fear for their privacy? These TVs offer "new features never before available within a television, including a built-in, internally wired HD camera" that "may allow hackers or even Samsung to see and hear you and your family, and collect extremely personal data," writes the HD Guru. "Samsung has not released a privacy policy clarifying what data it is collecting and sharing," continues the Guru, who lists a whole host of concerns, beginning with "Can Samsung or Samsung-authorized companies watch you watching your Samsung TV?" ...Read the whole story

  • 'Big Bang' Reruns Powerful Force In Cable TVVulture/New York Magazine

    Nerds conquer all. CBS' "The Big Bang Theory" is not only "helping the network challenge NBC's Thursday-night sitcom supremacy," but its reruns are responsible for cable channel TBS whomping USA for first Q 2012, "the first time since 2006 that USA has not dominated the winter quarter," writes Josef Adalian. He further quantifies "the amazing stats that BBT has racked up for TBS," as well as how the network is using the show to bolster its scheduling, As Adalian writes, "BBT"'s rerun success shows how "network hand-me-downs are still a crucial staple of any successful cable channel." But because original ... ...Read the whole story

  • Kohl's Takes On 'American Idol' Clothing Line Ad Age

    But, surprise, the latest extension of the popular "American Idol" TV show won't carry the program's name. ...Read the whole story

Spoiler Alert Overload Can Cause TV Marketers Headaches

Spoiler alerts are now ongoing in entertainment coverage, which can be good and bad news for TV marketers. ...More