3D TV May Be Headed To The Bench, Web-Connected TVs On Deck by David Goetzl

At least for the moment, it's hard to even call 3D TV a fad. For that implies, a critical mass of consumers opted to give it a whirl before either they lost interest or hardly anyone followed them in trying it out. But, there isn't much evidence that's even happened. One hint is the daily churn of the survey-spin complex. It seems to have been a while since a press release has come out touting how many people will have a 3D set hooked up by, say, 2017. Or, one plugging results of an online survey showing some 98.9% of ...Read the whole story

  • Social Media Chatter Ups Live TV Stats by Gavin O'Malley

    Rather than cannibalize "old media," some online activities can actually boost viewership. In particular, new research shows that social media can significantly increase consumers' TV time. A majority (58%) of heavy engagers -- i.e., consumers who share related thoughts via social networks at least 10 times a week -- report watching more live TV. ...Read the whole story

Spoiler Alert Overload Can Cause TV Marketers Headaches by Wayne Friedman

Spoiler alerts are now ongoing in entertainment coverage, which can be good and bad news for TV marketers. ...More