MediaPost Publications - Television News Daily 03/21/2012

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TVBlog

3D TV May Be Headed To The Bench, Web-Connected TVs On Deck

by David Goetzl

At least for the moment, it's hard to even call 3D TV a fad. For that implies, a critical mass of consumers opted to give it a whirl before either … Read the whole story

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Social Media Chatter Ups Live TV Stats
by Gavin O'Malley
Rather than cannibalize "old media," some online activities can actually boost viewership. In particular, new research shows that social media can significantly increase consumers' … Read the whole story
COMMENTARY
Spoiler Alert Overload Can Cause TV Marketers Headaches
by Wayne Friedman, Staff Writer
Spoiler alerts are now ongoing in entertainment coverage, which can be good and bad news for TV marketers. Read the whole story