TVBlog
While it's hard to refer to the U.S. TV business as a newcomer to globalization, clearly it is beginning to appreciate the opportunities more than ever. It will be a … Read the whole story
Rather than cannibalize "old media," some online activities can actually boost viewership. In particular, new research shows that social media can significantly increase consumers' … Read the whole story
GSN's official description no longer uses "Game Show Network" -- and for good reason. The network is moving aggressively to offer its twists on … Read the whole story
- COMMENTARY
As with last week's column on Average Frequency, we examine the definitions of Frequency's companion metric, Average Reach. Interestingly, while Average Frequency definitions include … Read the whole story
- COMMENTARY
Layoffs aren't happy affairs, but given the increasingly fickle nature of journalism, entertainment and even media agency positions, comings and goings can be a … Read the whole story
