Thursday, March 22, 2012
  • Social Media Chatter Ups Live TV Stats

    Rather than cannibalize "old media," some online activities can actually boost viewership. In particular, new research shows that social media can significantly increase consumers' TV time. A majority (58%) of heavy engagers -- i.e., consumers who share related thoughts via social networks at least 10 times a week -- report watching more live TV. ...Read the whole story

  • Game Show Network Expands Programming With Reality TV

    GSN's official description no longer uses "Game Show Network" -- and for good reason. The network is moving aggressively to offer its twists on reality TV genres that have helped networks from truTV to Spike to Food Network. ...Read the whole story

Around The Net

  • Scripps Networks Buys Travel Channel InternationalThe Wrap

    Scripps Networks Interactive will buy U.K.-based Travel Channel International Ltd. for $103 million, in a deal set for completion in Q2. Scripps already owns the U.S.-based Travel Channel; this new acquisition will provide original travel programming in 91 countries, distributed in 20 languages throughout Europe, Asia, Africa and the Middle East. ...Read the whole story

  • Viacom Networks Suffer Ratings DipsNew York Post

    Viacom, which got some press for a ratings slide at Nickleodeon last year, is also suffering ratings dips at its other major cable networks, including MTV, Comedy Central and BET, according to Q1 Nielsen data. This article provides the hard numbers and details of issues that could be hurting the networks. For example, Comedy Central's 15% downward slide in prime time is blamed partly on TBS adding "The Big Bang Theory" to its schedule. The company as a whole has already pledged to spend $3 billion this year to bolster its programming. ...Read the whole story

  • OWN Could Lose $143M, Bankrolling Discovery Channel 'Restless'Paid Content

    In the wake of other recent bad news from OWN (layoffs, the Rosie O'Donnell show cancellation), comes a report from research firm SNL Kagan estimating  the network could lose up to $143 million this year. And Discovery Channel, which has bankrolled most of OWN's costs so far, is "getting restless" after shouldering an estimated $107 million loss last year, writes Daniel Frankel. "Discovery executives haven’t publicly given any indication that they’re about to abandon their investment in OWN, but SNL Kagan predicts the cable media giant will soon approach Harpo [Oprah Winfrey's company] about shouldering more of the channel’s cost ... ...Read the whole story

  • Sky Announces Now TV, First Internet TV Offering Computer Business Review

    It will let users access its movies and sport through any broadband Internet-capable device and compete with the likes of Google TV, Apple TV, LoveFilm and Netflix. Major pay-TV players have struggled to compete with VoD the latter offer full packages at GBP5-7 per month. Some customers find that more appealing than paying Sky TV GBP30+. This may plug that marketing hole. ...Read the whole story

  • Eurovision Song Contest, FoxTV and Universiad Games select InternetQ Mobi-Dialogue technologyCisionWire

    Watched by over 100 million people, the 57th edition of the ESC, which is beamed out of Baku, Azerbaijan, this year, is big business especially when it comes to tracking votes for the 42 countries lined up for a Pan-European sing-a-long-a-thon. Using legacy telephony kit to collate votes for the famed Eurovision leaderboard is no longer a viable ... (more) ...Read the whole story

  • Viacom To Bundle TV, Digital Ad BuysAdweek

    Viacom's new ad sales offering, Surround Sound, allows brands to make cross-channel ad buys, bundling "audience-targeted TV buys with a digital campaign aimed at the same consumer segment that would span online video, display, mobile and email advertising," writes Tim Peterson. For example, a marketer could reach "politically savvy, 20-something guys," with "spots on The Daily Show With Jon Stewart and The Colbert Report and online video and premium display ads on the shows’ sites as well as other relevant Viacom online properties such as Spike.com," writes Peterson. ...Read the whole story

Return-Path Data Lexicon: 'Average' Reach Metrics

As with last week's column on Average Frequency, we examine the definitions of Frequency's companion metric, Average Reach. Interestingly, while Average Frequency definitions include interactivity components, so far the various definitions of Reach tend to remain ...More