• Social Media Chatter Ups Live TV Stats

    Rather than cannibalize "old media," some online activities can actually boost viewership. In particular, new research shows that social media can significantly increase consumers' TV time. A majority (58%) of heavy engagers -- i.e., consumers who share related thoughts via social networks at least 10 times a week -- report watching more live TV. ...Read the whole story

  • Game Show Network Expands Programming With Reality TV

    GSN's official description no longer uses "Game Show Network" -- and for good reason. The network is moving aggressively to offer its twists on reality TV genres that have helped networks from truTV to Spike to Food Network. ...Read the whole story

Return-Path Data Lexicon: 'Average' Reach Metrics

As with last week's column on Average Frequency, we examine the definitions of Frequency's companion metric, Average Reach. Interestingly, while Average Frequency definitions include interactivity components, so far the various definitions of Reach tend to remain television-centric. This might be because it is much harder to measure unique, unduplicated usage across platforms. ...More