No Surprise Here: Influencers And Vox Populi Disagree On Best Dramas by David Goetzl

Oh, those elites occupying the New York-Los Angeles axis, who know what Kansas City or Indianapolis look like only through a brief glance outside a plane window. How disconnected they are from the folks living in those fine communities who drive much of this country's underappreciated businesses - and watch TV. Yes, enough TV to boost ratings that make it possible for the elites to own condos in SoHo and homes on Laurel Canyon. In a nod to the burgeoning wisdom that a golden age of TV drama is emerging, New York magazine's Vulture section has been conducting a March ...Read the whole story

  • Sex May Sell, But Age/Sex Cells Do Not: CBS, General Mills Call For The End Of Demos by Joe Mandese

    In a major push to shift the ad industry's focus from the traditional age- and sex-based demographics that have been the foundation of media planning and buying for nearly 50 years, CBS and General Mills Monday unveiled results of some extensive research demonstrating what a poor surrogate conventional demographics are for the actual consumers that marketers and agencies are trying to reach. The studies, which are the culmination of more than a year of research conducted with a powerful new partnership between Nielsen and Catalina Marketing that integrates actual TV viewing from digital set-top devices with actual consumer product purchasing ...Read the whole story

  • retail Piggly Wiggly Uncorks 'Local Since Forever' by Sarah Mahoney

    The Charleston, S.C.-based chain is using a two-minute spot to kick off the new positioning, spokesperson Christopher Ibsen tells Marketing Daily. It plays off the area's special beauty, as well as the chain's 65-year history. ...Read the whole story

  • automotive Lee Majors Not In New Mazda Campaign by Karl Greenberg

    Mazda is launching what it is calling an "inside-out" ad campaign in support of the new 2013 Mazda CX-5 small crossover. The effort, which mines the central theme of that '70s show "The Six Million Dollar Man," starts on March 28. ...Read the whole story

  • beverages Corona Evolves 'Find Your Beach' by Tanya Irwin

    Corona Extra is striving to evolve the "Find your beach" tagline that the brand has been using since 2010 with two new TV spots and out-of-doors. ...Read the whole story

  • CBS Research: TV Drives WOM In Digital World by David Goetzl

    Much has been made about TV driving online social media interaction. But what about the traditional tell-your-neighbor stuff? In industry argot, it's word of mouth, and new CBS research shows TV and paid advertising in other media -- in a world where fewer people seemingly talk to each other offline -- still generate significant conversation. ...Read the whole story

  • NCAA Shoots CBS A Sunday Night WIn by Wayne Friedman

    NCAA's March Madness had to share the madness with the premiere of "Mad Men" on Sunday night. CBS squeaked through with a win on Sunday -- highlight with the "NCAA College Men's Basketball Tournament," the "Elite Eight" games. ...Read the whole story

  • Adam Dolgins; truTV by Amy Corr

    Adam Dolgins has been named senior vice president of original programming for truTV. ...Read the whole story

Around The Net

Sorry, Internet -- Television Still Getting Last Laugh by Ashkan Karbasfrooshan

If your business model requires the largest marketers shifting the bulk of their marketing budgets online, you might need to go back to the drawing board. Some companies are premised on the fact that traditional media companies (and thus, possibly, the big marketers) won't embrace emerging platforms in quite the way forecasts suggest. ...More

  • With The 2012-2013 Upfront Near, Which Networks Will Give More -- Digitally? by Wayne Friedman

    Just weeks before the upfront, you might be wondering which networks are looking good -- and, better yet, which ones have both traditional and digital video plans. Seems that everyone can claim something good. ...More

  • Media Insights Q&A With Experian Simmons' Ken Wollenberg by Charlene Weisler

    Ken Wollenberg, president/general manager of Experian Simmons, has a range of measurement experience from MRI to Nielsen to Arbitron, which led to his current position at Simmons. In my interview with him. Ken talks about the pros and cons of STB data measurement, research quality, and the modeling and hybridization of STB data and other big data sets -- especially as it applies to Experian and the future of media. ...More