Oh, those elites occupying the New York-Los Angeles axis, who know what Kansas City or Indianapolis look like only through a brief glance outside a plane window. How disconnected they … Read the whole story
In a major push to shift the ad industry's focus from the traditional age- and sex-based demographics that have been the foundation of media … Read the whole story
The Charleston, S.C.-based chain is using a two-minute spot to kick off the new positioning, spokesperson Christopher Ibsen tells Marketing Daily. It plays off … Read the whole story
Mazda is launching what it is calling an "inside-out" ad campaign in support of the new 2013 Mazda CX-5 small crossover. The effort, which … Read the whole story
Corona Extra is striving to evolve the "Find your beach" tagline that the brand has been using since 2010 with two new TV spots … Read the whole story
Much has been made about TV driving online social media interaction. But what about the traditional tell-your-neighbor stuff? In industry argot, it's word of … Read the whole story
NCAA's March Madness had to share the madness with the premiere of "Mad Men" on Sunday night. CBS squeaked through with a win on … Read the whole story
Adam Dolgins has been named senior vice president of original programming for truTV. Read the whole story
If your business model requires the largest marketers shifting the bulk of their marketing budgets online, you might need to go back to the … Read the whole story
Just weeks before the upfront, you might be wondering which networks are looking good -- and, better yet, which ones have both traditional and … Read the whole story
Ken Wollenberg, president/general manager of Experian Simmons, has a range of measurement experience from MRI to Nielsen to Arbitron, which led to his current … Read the whole story