Wednesday, March 28, 2012
  • John Hancock Promises 'You Are Not Alone'

    John Hancock Financial Services is launching its first work under Chief Marketing Officer David Longfritz, who says the campaign "reflects the times we live in." ...Read the whole story

  • Siri Users Embrace TV Voice Recognition

    The movement in the TV business to allow voice recognition to select shows and make other commands has a significant audience. A large percentage of Apple iPhone 4S users appreciate the Siri voice-recognition functionality and a notable chunk would like the opportunity to issue similar directives for their TVs, according to Parks Associates. ...Read the whole story

  • Adam Dolgins; truTV

    Adam Dolgins has been named senior vice president of original programming for truTV. ...Read the whole story

    Around The Net

    • How VH1 Became 'An Even Tackier Bravo'The Wrap

      What do OWN and VH-1 have in common? They're among the "4 Non-Essential TV Networks" whose failings Tim Molloy discusses in this post.  "When did the home of such witty shows as 'Pop Up Video,' 'Best Week Ever' and 'Behind the Music' start looking like an even tackier Bravo?" he asks. "When VH1 decided to de-emphasize music and cutting pop-culture commentary, and instead follow seventh-tier celebrities from their pole-dancing classes to that stupid handbag store they're starting." All is not lost, however -- Molloy suggests ways that at least some of these networks can improve their programming. ...Read the whole story

    • Checking Out 'The Pitch' TrailerAdrants

      "Oy," is Steve Hall's comment after watching the trailer for "The Pitch," AMC's reality show about ad agencies competing each week for a particular piece of business, set to premiere April 30. "We certainly can state that the inner workings of an ad agency are better left inside the walls of said agencies," he writes. Check it out. The ominous music builds to a certain level of suspense -- but the folks talking in the trailer are certainly not allergic to reality show competition cliches: bragging, talking about how they want to win and how they're really competitive, duh. ...Read the whole story

    Will Comcast's New Xbox Service Hurt Netflix?

    Comcast this week rolled out a new free service allowing customers who subscribe to both Xfinity Internet and Xfinity Digital Video to watch TV on demand on their Xbox 360 consoles. While that sounds like a ...More