It's a cool time for research-speak. There seems to be an arms race to coin the most lasting description of a new field. CBS's David Poltrack is championing "volumetrics," while … Read the whole story
John Hancock Financial Services is launching its first work under Chief Marketing Officer David Longfritz, who says the campaign "reflects the times we live … Read the whole story
The movement in the TV business to allow voice recognition to select shows and make other commands has a significant audience. A large percentage … Read the whole story
Adam Dolgins has been named senior vice president of original programming for truTV. Read the whole story
Comcast this week rolled out a new free service allowing customers who subscribe to both Xfinity Internet and Xfinity Digital Video to watch TV … Read the whole story
Personalization works. At least, that's what cable network CMT learned during the January online tune-in campaign for its recently launched series "Bayou Billionaires" and … Read the whole story
Ken Wollenberg, president/general manager of Experian Simmons, has a range of measurement experience from MRI to Nielsen to Arbitron, which led to his current … Read the whole story
Ed Erhardt, president of global customer marketing and sales for ESPN says, in speaking at the 4A's Transformation LA event, there needs to be … Read the whole story
When will digital online sellers really be part of TV's big upfront selling process? Don't look for big changes anytime soon. "We can't … Read the whole story
You know the HBO marketing line "It's not TV; It's HBO." That seems like a bold statement. But it should pertain to all cable … Read the whole story
Social media is getting more ad revenue. But the dollars are coming out of budgets for print, radio, outdoor and other media -- not … Read the whole story
Bob Pittman, chief executive officer of Clear Channel Media Holdings, talked up his industry, during the 4A's Transformation LA event. "Radio is your view … Read the whole story