The Dallas Mavericks' Mark Cuban is supposed to be the people's owner. He's supposed to be more concerned with their interests than his bottom line. He's supposed to realize that … Read the whole story
The move is somewhat paradoxical -- since the campaign, via Y&R Chicago, has the larger purpose of changing consumers' perception that DieHard is only … Read the whole story
With 55 million different versions of iPads now sold -- and another 3 million new iPads sold in the last few weeks -- ABC … Read the whole story
Corona Extra and Modelo Especial are launching national campaigns targeting the Hispanic market. The Corona Extra campaign is aimed at Hispanics ages 21-34. Modelo … Read the whole story
While TV advertising and programming executives are somewhat optimistic about revenue growth of the business, they are highly optimistic that advertisers and consumers will … Read the whole story
Digital ad firm Rokkan and ad agency Team Detroit launched a real-time social project as part of a larger campaign promoting Ford Motor Co.'s … Read the whole story
The campaign's heroes -- human detectives named Roadcross and Otherside ("Enforcers of Excellence") -- burst in on folks about to eat inferior chicken, flash … Read the whole story
Visible World, the addressable TV advertising tech provider, said it has received a patent that will give it increased bandwidth, allowing the continued delivery … Read the whole story
Maybe we're all just cranky because we can no longer speak our minds without getting sued or shot -- or both. Consider how few … Read the whole story
How often do we look at a clock and realize that the time is slightly off? This occurs on occasion with computer clocks and … Read the whole story
Personalization works. At least, that's what cable network CMT learned during the January online tune-in campaign for its recently launched series "Bayou Billionaires" and … Read the whole story
Ed Erhardt, president of global customer marketing and sales for ESPN says, in speaking at the 4A's Transformation LA event, there needs to be … Read the whole story
You know the HBO marketing line "It's not TV; It's HBO." That seems like a bold statement. But it should pertain to all cable … Read the whole story