Uncommon Sense: The Rise Of Huxley And The Demise Of Humor

Maybe we're all just cranky because we can no longer speak our minds without getting sued or shot -- or both. Consider how few of the great sitcoms of the 1950s and '60s would be tolerated for even a split second in today's politically correct climate of smiling fascism. ...More

  • Return-Path Data Lexicon: Drifting

    How often do we look at a clock and realize that the time is slightly off? This occurs on occasion with computer clocks and set-top boxes (which are also computers to a certain extent). The cause of Clock Drift may have to do with the speed of processors, or service gaps or tuner mistakes. While next week we will review terms to correct this phenomenon, this week we list all the terms related to Drift in its many forms: ...More

  • Personalized TV Tune-In Video Ads Boost Interaction by 40%

    Personalization works. At least, that's what cable network CMT learned during the January online tune-in campaign for its recently launched series "Bayou Billionaires" and "My Big Redneck Vacation." The network paired up with online video ad technology firm Eyeview to use its personalization tools for online video spots. The video ads contained local tune-in information for the two shows, tailored to the user's geographic area. ...More

  • Should TV And Advertising Be Businesses Without Rules?

    You know the HBO marketing line "It's not TV; It's HBO." That seems like a bold statement. But it should pertain to all cable TV -- at least for the money consumers pay. It doesn't. There are exceptions: AMC was a small, nondescript movie channel, now transformed to a channel of award-winning and critically acclaimed shows, thanks in part to Charlie Collier, president of AMC Networks. ...More