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• energy DieHard Launches First Campaign For Alkaline by Karl Greenberg

  The move is somewhat paradoxical -- since the campaign, via Y&R Chicago, has the larger purpose of changing consumers' perception that DieHard is only a car battery brand, and is only sold at Sears. ...Read the whole story

• ABC, Nielsen Team To Measure iPad Video Consumption by Wayne Friedman

  With 55 million different versions of iPads now sold -- and another 3 million new iPads sold in the last few weeks -- ABC and Nielsen say it's important to understand how consumers are using the iPad when watching video. ...Read the whole story

• beverages Corona Extra, Modelo Especial Target Hispanics by Tanya Irwin

  Corona Extra and Modelo Especial are launching national campaigns targeting the Hispanic market. The Corona Extra campaign is aimed at Hispanics ages 21-34. Modelo Especial's campaign is themed "Descubre lo Especial" ("Discover What's Special"). ...Read the whole story

• TV Execs: Advertisers Will Pay More For Video by Wayne Friedman

  While TV advertising and programming executives are somewhat optimistic about revenue growth of the business, they are highly optimistic that advertisers and consumers will pay for new digital video products. ...Read the whole story

• Rokkan, Team Detroit Socialize Ford's NBC 'Escape' by Laurie Sullivan

  Digital ad firm Rokkan and ad agency Team Detroit launched a real-time social project as part of a larger campaign promoting Ford Motor Co.'s 2013 Ford Escape. The project influences the direction of participants on NBC's reality show "Escape Routes." ...Read the whole story

• restaurants Bojangles Unleashes 'Chicken Cops' by Karlene Lukovitz

  The campaign's heroes -- human detectives named Roadcross and Otherside ("Enforcers of Excellence") -- burst in on folks about to eat inferior chicken, flash their badges, and order: "Chicken Cops. Don't Move." ...Read the whole story

• Visible World Patent To Enhance Bandwidth by David Goetzl

  Visible World, the addressable TV advertising tech provider, said it has received a patent that will give it increased bandwidth, allowing the continued delivery of different creative in the same ad slot, which brings household targeting based on demographic and other data. ...Read the whole story

Uncommon Sense: The Rise Of Huxley And The Demise Of Humor by Jeff Einstein

Maybe we're all just cranky because we can no longer speak our minds without getting sued or shot -- or both. Consider how few of the great sitcoms of the 1950s and '60s would be tolerated for even a split second in today's politically correct climate of smiling fascism. ...More

• Return-Path Data Lexicon: Drifting by Jane Clarke

  How often do we look at a clock and realize that the time is slightly off? This occurs on occasion with computer clocks and set-top boxes (which are also computers to a certain extent). The cause of Clock Drift may have to do with the speed of processors, or service gaps or tuner mistakes. While next week we will review terms to correct this phenomenon, this week we list all the terms related to Drift in its many forms: ...More

• Personalized TV Tune-In Video Ads Boost Interaction by 40% by Daisy Whitney

  Personalization works. At least, that's what cable network CMT learned during the January online tune-in campaign for its recently launched series "Bayou Billionaires" and "My Big Redneck Vacation." The network paired up with online video ad technology firm Eyeview to use its personalization tools for online video spots. The video ads contained local tune-in information for the two shows, tailored to the user's geographic area. ...More

• Should TV And Advertising Be Businesses Without Rules? by Wayne Friedman

  You know the HBO marketing line "It's not TV; It's HBO." That seems like a bold statement. But it should pertain to all cable TV -- at least for the money consumers pay. It doesn't. There are exceptions: AMC was a small, nondescript movie channel, now transformed to a channel of award-winning and critically acclaimed shows, thanks in part to Charlie Collier, president of AMC Networks. ...More