TV And Auto Marketers Enjoying Each Other's Company by David Goetzl

All around auto marketers are displaying plenty of in showing their metal. And a resurgence there has network executives ecstatic. A report this week augured robust spending not just this year, but into 2013. Along that road, the Moody's forecast suggested the category might drive a soaring upfront market. Moody's bullishness followed an exceedingly favorable profile Sunday on "60 Minutes" about Chrysler's seemingly humble, but highly effective chief Sergio Marchionne. Yet, the CBS show at least partly turned the piece into a metaphor about the resurrected domestic car business, where digital marketing is gaining steam, but propelled by TV. ...Read the whole story

Upfront Country: A Land Of $20 Billion Where Everyone Wants To Live by Wayne Friedman

Another year, and the same media question comes up as in the past: "Will digital sellers, video and otherwise, participate in the annual upfront process held by networks in June?" ...More

  • Reality Round-Up: 'American Idol,' 'Q'Viva! The Chosen,' 'Dancing With The Stars,' And More by Ed Martin

    My column last week about the mentor issues swirling around Fox’s “American Idol” was already in production when the show seemingly proved me right. Talented Erika Van Pelt submitted to a wholesale image change (from sporty blond with shoulder-length hair to intense Kris Jenner mode) and was promptly voted off by an audience that was likely thrown by her dramatic and perhaps alienating makeover. Van Pelt may not have been a front-runner to win the competition but she was far from the most deserving to get tossed after last week’s performance show. At least she made the top10; that’s what ...More