• Forecast: 2012 Upfront To $19 Billion

    Another strong upfront is on tap for TV networks -- but not as powerful as a year ago. Versus the hefty 10% to 15% percentage spikes of a year ago, Morgan Stanley media analyst Benjamin Swinburne estimates that networks -- broadcast and cable -- will be in the 5% to 10% range when it comes to CPMs, according to reports. ...Read the whole story

  • HBO Go iPad App Offers Enhanced 'Game Of Thrones' Episodes

    HBO's successful iPad app is evolving from a TV Anywhere platform to an enhanced playback tool. 'Game of Thrones' episodes in Season 2 will carry interactive elements that had been available previously only online. ...Read the whole story

Around The Net

Talk to the Hand: The Tablet Is Changing TV Viewing

Networks are in a race to bridge media experiences and re-engage the viewer through transmedia storytelling. Look for a proliferation of Dual Screen apps that will act as dashboards for enhanced viewing. ...More