Leaders & Bleeders: 'Big Bang' Up, Cross-Platform Measurement Down by David Goetzl

In this month's "Leaders & Bleeders," TBS gets an unexpected boost from the "Big Bang Theory," which propels it to the top of the cable rankings and gives "Conan" some juice. Also, networks move to capitalize on the rise in dual-screen, simultaneous viewing. But, the industry's struggles to find a widely accepted standard for cross-platform measurement looks to be a hindrance for a long time. And, broadcasters put up a front in opposing greater transparency. ...Read the whole story

  • Forecast: 2012 Upfront To $19 Billion by Wayne Friedman

    Another strong upfront is on tap for TV networks -- but not as powerful as a year ago. Versus the hefty 10% to 15% percentage spikes of a year ago, Morgan Stanley media analyst Benjamin Swinburne estimates that networks -- broadcast and cable -- will be in the 5% to 10% range when it comes to CPMs, according to reports. ...Read the whole story

  • HBO Go iPad App Offers Enhanced 'Game Of Thrones' Episodes by Steve Smith

    HBO's successful iPad app is evolving from a TV Anywhere platform to an enhanced playback tool. 'Game of Thrones' episodes in Season 2 will carry interactive elements that had been available previously only online. ...Read the whole story

Around The Net

perspective Talk to the Hand: The Tablet Is Changing TV Viewing by Chet Fenster

Networks are in a race to bridge media experiences and re-engage the viewer through transmedia storytelling. Look for a proliferation of Dual Screen apps that will act as dashboards for enhanced viewing. ...More