Tuesday, April 3, 2012
  • Carl's/Hardee's Ad With Kate Upton Proves A Bonanza

    Shooting for a campaign featuring model Kate Upton finished just two weeks before Upton and the world learned that she'd been chosen as the cover model for the 2012 "Sports Illustrated" Swimsuit Issue. ...Read the whole story

  • Local TV's Online Revs Up 25%

    Borrell Associates says there will be a 25% increase to some $2.7 billion in 2012 over 2011. In 2011, a 41% growth rate was witnessed -- to $1.97 billion. At present, TV stations have a 12% share of the overall local online media market. Independent operators have the largest, with a 46.2% share. By contrast, newspapers are at a 24.7% share. ...Read the whole story

  • Forecast: 2012 Upfront To $19 Billion

    Another strong upfront is on tap for TV networks -- but not as powerful as a year ago. Versus the hefty 10% to 15% percentage spikes of a year ago, Morgan Stanley media analyst Benjamin Swinburne estimates that networks -- broadcast and cable -- will be in the 5% to 10% range when it comes to CPMs, according to reports. ...Read the whole story

  • Tequila Patron: Racers Promote Drinking Responsibly

    If Le Mans race car drivers blocked your car to prevent you from driving after a night out on the town, odds are you'd listen up. That's the premise of a new 30-second TV spot featuring three Extreme Speed Motorsports drivers. ...Read the whole story

  • Google Finds Channel Attribution Useful, But Misunderstood

    More than half of marketers responding to a survey on the impact of attribution said that understanding the path to conversion allows them to more accurately disburse budgets, per a Google Analytics study. Fifty-two percent of client-side marketers report that attribution has led to an increase in spending on some digital channels, while 72% of marketers say that attribution leads to better ROI. ...Read the whole story

  • Apple TV Could Struggle With Content, Ads

    A new Wall Street report suggests Apple could make headway in the TV hardware market with a coming Apple TV product, but not the $60 billion-plus advertising market with programming the devices may support. The Barclays research notes that content providers would be hesitant to cut deals with Apple, so as not to upset the current pay-TV landscape. ...Read the whole story

  • TV Viewers Use Social Media To Support Favorite Shows

    According to a new study from TVGuide.com, 76% of people say the primary reason for their social media activity is to "keep my favorites on the air." ...Read the whole story

  • FX's 'Anger Management' Airs On Viasat For Euro Viewers

    Charlie Sheen's "Anger Management" will be on cable in the U.S., but available to cord cutters in Scandinavia. Producer Lionsgate has inked a deal bringing the show to northern Europe on a Viasat Broadcasting free TV platform. ...Read the whole story

  • ABC Still Tops With 'Once," 'Desperate Housewives'
    Digital Services Know What I Watch, But Do They Know What I Need?

    Do great TV minds think alike -- or can that be just some lack of original thought? For the second in the same week a major TV executive -- referring specifically to Pandora -- said TV ...More

    • Why Are There Still Upfronts When There Are So Many New Ways For Viewers To Access T/V?

      Year after year advertisers have been willing to lay down ever-increasing amounts of money at ever-increasing CPM pricing during cable and broadcast television's upfront buying season. Bottom line, the laws of supply and demand create this ...More

    • Play Ball

      These are the signs of spring: the first crocuses, the first robin and the first Internet-streamed game of the new baseball season. For me, the most enjoyable pleasure wrought by the Internet is that it lets ...More