What a great day for Republicans searching for talking points before the Sunday morning talk shows. Thank you, Discovery Communications, the GOP must be saying. You can envision it now ... David Gregory on "Meet the Press" holding a one-on-one with Rick Santorum or some right-wing ideological kin. Topic: President Obama's refusal to green light the full Keystone Pipeline that would deliver oil from Canada to the southern U.S. and maybe help lower gas prices. Pretty soon, however, Discovery's decision to jettison Planet Green and turn it into the Destination America network becomes the jumping-off point for political maneuvering. ...Read the whole story
If Le Mans race car drivers blocked your car to prevent you from driving after a night out on the town, odds are you'd listen up. That's the premise of a new 30-second TV spot featuring three Extreme Speed Motorsports drivers. ...Read the whole story
More than half of marketers responding to a survey on the impact of attribution said that understanding the path to conversion allows them to more accurately disburse budgets, per a Google Analytics study. Fifty-two percent of client-side marketers report that attribution has led to an increase in spending on some digital channels, while 72% of marketers say that attribution leads to better ROI. ...Read the whole story
According to a new study from TVGuide.com, 76% of people say the primary reason for their social media activity is to "keep my favorites on the air." ...Read the whole story
ACTV8.me, which powers second-screen interactivity synced with TV content, will launch apps linked with Fox shows such as "New Girl." Fox has also taken an undisclosed stake in the company. ...Read the whole story
This summer's Olympic games won't be the first Olympics to boast thousands of hours of broadband video; but it will likely be the first to deliver the events across so many platforms, from the TV to the desktop to the tablet to the smartphone. That's because video viewing on mobile devices has skyrocketed in the last year. The games then will be an interesting proving ground for digital video technology. To get it right, NBC is going to need to manage a lot of moving parts, from video files to live programming to ads that belong on different devices for ...More
Keith Olbermann is gone again. But where has his brand gone? Nine months into his Current TV thing, the controversial news anchor has been fired for... well, the usual reasons. He previously lasted some seven years at MSNBC. What does this say about the Olbermann brand now? Perhaps something different than you think. ...More
Episode 502: 'Tea Leaves,' -- Or, Requiem For A Heavyweight
To paraphrase Allen Ginsberg's "Howl," I saw the best minds of my generation destroyed by madness, starving hysterical naked, and/or fat suits so grotesque that their characters turn into the Macy's-Parade-balloon version of themselves. That's certainly true for Betty, the former Mrs. Draper, who was never a great mind, to be sure, but managed always to hold on to her huge beauty and Grace Kelly-like style. And since John Hamm (who plays her ex, Don Draper) directed this episode, I'd say that while they are divorced in their fictional roles, there's also perhaps some previously undiagnosed tension in their offscreen ...More