Tuesday, April 10, 2012
  • Mid-Tier Cablers Gain Most Viewers

    Heading into this year's upfront, many cable networks have a good story to tell -- but most are smaller mid-networks, according to RPA. The media agency says those cable networks below the top 25 viewing networks gained 2% in total average viewership, according to season-to-date Nielsen C3 data for September 19, 2011 through January 15, 2012. ...Read the whole story

  • Convergence Goes Mainstream: More Homes Connect TV To Internet

    New research shows 38% of U.S. homes have at least one TV set connected to the Internet through a gaming console, Blu-ray player, newfangled TV model or other mode. Gaming consoles such as the Xbox, where Microsoft would like it to be a full entertainment hub, seem to be propelling much of the connectivity. ...Read the whole story

  • Troy-Bilt Goes Multi-Screen With Shazam

    The new Troy-Bilt effort makes music-ID app Shazam the bridge between the TV and the mobile web to promote two newly launched Troy-Bilt yard products plus one existing product line. ...Read the whole story

  • March Madness, 'Voice' Score High In Social Media-TV Activity

    Social media-television activity in March highlights CBS' "NCAA Men's College Basketball Tournament" -- with individual episodes on the NBC "The Voice" and ABC Family's "Pretty Little Liars" also registering with audiences. CBS was the top broadcast network for the month, with around 36% share of social media TV activity. ...Read the whole story

  • ESPN Outreach Site Adds Podcasts

    ESPN's efforts to give consumers behind-the-scenes access to its operations -- and dial up self-promotion -- now include podcasts. The company has launched the "Front & Center" discussions, with the most recent being an interview with president John Skipper about the network's coverage of Major League Baseball. ...Read the whole story

  • Troy-Bilt Bridges TV, Mobile With Shazam

    Outdoor lawn equipment company Troy-Bilt is taking a hard look at the virtues of so-called "companion TV" viewing, the increasingly prevalent practice of watching TV while engaging with smartphone or tablet content. This is also called social TV -- if people are using those second-screen devices to connect with other people about the show they're watching. ...Read the whole story

  • Tree Top: The Difference Is Local

    Is all apple juice created equal? Tree Top, a 52-year-old apple juice brand that has not run TV advertising for 30 years, is ready to make a point that Tree Top stands above the rest. ...Read the whole story

Online Video Producers Are Wasting Their Time Trying to Convince TV Companies to Take Them Seriously

Last week Matt Farber published an interesting piece urging TV companies to get into online video, no matter how small it is today. He asked: "So what will it take for the big television players -- ...More

  • As In Football, A Great Media Plan Can Kill

    How should an NFL sponsor react to news of a New Orleans Saints defensive coach repeatedly telling his players to "kill the head" of an opposing player? That football is a violent game? Natch. That coaches ...More