Heading into this year's upfront, many cable networks have a good story to tell -- but most are smaller mid-networks, according to RPA. The … Read the whole story
New research shows 38% of U.S. homes have at least one TV set connected to the Internet through a gaming console, Blu-ray player, newfangled … Read the whole story
The new Troy-Bilt effort makes music-ID app Shazam the bridge between the TV and the mobile web to promote two newly launched Troy-Bilt yard … Read the whole story
Social media-television activity in March highlights CBS' "NCAA Men's College Basketball Tournament" -- with individual episodes on the NBC "The Voice" and ABC Family's … Read the whole story
ESPN's efforts to give consumers behind-the-scenes access to its operations -- and dial up self-promotion -- now include podcasts. The company has launched the … Read the whole story
Outdoor lawn equipment company Troy-Bilt is taking a hard look at the virtues of so-called "companion TV" viewing, the increasingly prevalent practice of watching … Read the whole story
Is all apple juice created equal? Tree Top, a 52-year-old apple juice brand that has not run TV advertising for 30 years, is ready … Read the whole story
- COMMENTARYOnline Video Producers Are Wasting Their Time Trying to Convince TV Companies to Take Them Seriously
Last week Matt Farber published an interesting piece urging TV companies to get into online video, no matter how small it is today. He … Read the whole story
- COMMENTARY
How should an NFL sponsor react to news of a New Orleans Saints defensive coach repeatedly telling his players to "kill the head" of … Read the whole story
