Thursday, April 12, 2012
Paying Attention To Young Consumers' Short Attention Spans

Short attention spans apply to the digital world more than we realize -- especially for young consumers. A new Time Inc/Innerscope Research biometric study of those who use lots of media platforms and devices -- so-called ...More

  • Return Path Data Lexicon: Bandwidth

    There is arguably no more important feature of the digital marketplace than bandwidth, which impacts the speed with which we can access and use content. There has been ongoing discussion about how to best package bandwidth ...More

  • When Reruns Are Welcome -- And When They're Not

    One radio station in Los Angeles -- KSWD 100.3 The Sound -- tells listeners it doesn't play the same song twice in a 24-hour period. Its tagline: "Album Rock. True Variety." Apparently people can be bored ...More