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• iPad Gives Apple Lead In Tablet-TV Push by Mark Walsh

  With the rise of the mobile era, smartphones and tablets have become almost as ubiquitous in the living room among device owners as TV remotes. New research from Forrester confirms the two-screen viewing phenomenon, showing that 85% of U.S. tablet owners use their devices while in front of the TV. Moreover, only 12% say they are watching less TV since getting a tablet. ...Read the whole story

• Who's On Second? Data Shows Half Of Mobile Device Time Spent With TV by Joe Mandese

  At a time when so-called "second screen" activity seems to be the rage across the television industry, new research shows that slightly more than half of all minutes that U.S. consumers currently spend with their mobile devices are spent while watching television. ...Read the whole story

• TV Now Viewed Cross-Platform by Wayne Friedman

  Parks Associates says more than 25% of all video viewing in U.S. broadband homes now occurs on platforms other than the television, such as PCs, smartphones and tablets. ...Read the whole story

• financial services Farmers Insurance Debuts 'Avengers' Creative by Tanya Irwin

  Farmers Insurance is launching a new campaign featuring its partnership with Marvel's "The Avengers." ...Read the whole story

• Charter Promotes Interactive Ads by David Goetzl

  Cable operator Charter Communications said it will use ad widgets from FourthWall Media to propel advanced advertising opportunities in 800,000 homes in five markets. ...Read the whole story

• Univision Deportes Wants Bigger Ad Slice by David Goetzl

  A top Univision executive expresses concern that advertisers have under-recognized the Hispanic audience. Univision Deportes Network, which carries soccer, debuted last week. ...Read the whole story

• Political Ads Could Be Airing On Public TV, Radio by Wayne Friedman

  Too much political advertising on TV airwaves? Wait. Much more could be coming. A decision by the U.S. Circuit Court of Appeals in San Francisco could pave the way for political advertising to find its way on public television or radio stations. ...Read the whole story

• beverages Dr Pepper Ties In With 'Marvel's The Avengers' by Karlene Lukovitz

  Dr Pepper has partnered with Marvel Entertainment for a multiplatform campaign centered around a series of eight collectible cans featuring superhero characters from "Marvel's The Avengers." ...Read the whole story

Paying Attention To Young Consumers' Short Attention Spans by Wayne Friedman

Short attention spans apply to the digital world more than we realize -- especially for young consumers. A new Time Inc/Innerscope Research biometric study of those who use lots of media platforms and devices -- so-called "digital natives" who grew up with mobile technology versus those who took on mobile devices as an adults -- show they switch media some 27 times per hour. ...More

• Return Path Data Lexicon: Bandwidth by Jane Clarke

  There is arguably no more important feature of the digital marketplace than bandwidth, which impacts the speed with which we can access and use content. There has been ongoing discussion about how to best package bandwidth -- either through unlimited space, or parsed and priced via tiers of usage. The apportioning of bandwidth can impact return path data measurement because it contributes to latency as well as other usage conditions. Variable bandwidth levels are a challenge to edit rules, algorithm creation and metric standardization. ...More

• When Reruns Are Welcome -- And When They're Not by Wayne Friedman

  One radio station in Los Angeles -- KSWD 100.3 The Sound -- tells listeners it doesn't play the same song twice in a 24-hour period. Its tagline: "Album Rock. True Variety." Apparently people can be bored listening to "Born to Run" at 8 in the morning and then hearing it at 10 p.m. that night. This can be the opposite of a cable TV network, where a rerun of a show within a 24-hour period is sometimes not only necessary, but desired. ...More