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• Political Ads Could Be Airing On Public TV, Radio by Wayne Friedman

  Too much political advertising on TV airwaves? Wait. Much more could be coming. A decision by the U.S. Circuit Court of Appeals in San Francisco could pave the way for political advertising to find its way on public television or radio stations. ...Read the whole story

• beverages Dr Pepper Ties In With 'Marvel's The Avengers' by Karlene Lukovitz

  Dr Pepper has partnered with Marvel Entertainment for a multiplatform campaign centered around a series of eight collectible cans featuring superhero characters from "Marvel's The Avengers." ...Read the whole story

• hospitality Crowne Plaza Tees Up Golfer Rickie Fowler In Campaign by Tanya Irwin

  "Golf courses have a storied history as informal meeting places, which aligns well with Crowne Plaza's focus on providing a better meetings experience for our guests," Gina LaBarre, vp, Americas brand management, IHG, tells "Marketing Daily." ...Read the whole story

• Univision Deportes Wants Bigger Ad Slice by David Goetzl

  A top Univision executive expresses concern that advertisers have under-recognized the Hispanic audience. Univision Deportes Network, which carries soccer, debuted last week. ...Read the whole story

Who Says TV Is a Dying Medium? by Damian Bazadona

It's clear that the way we watch television and the very meaning of the word television have been radically altered over the past decade. After all, who needs to watch a big box at a particular time, in a particular place, when we have YouTube, digital recording devices and Hulu? Consumers' television habits have simply evolved with technology, and it has completely stretched the definition of what television programming actually is. It's the very change in definition that has the business trades publishing goofy stories claiming "television is king" one week and crying "television is dying" the following week. The ...More

• When Reruns Are Welcome -- And When They're Not by Wayne Friedman

  One radio station in Los Angeles -- KSWD 100.3 The Sound -- tells listeners it doesn't play the same song twice in a 24-hour period. Its tagline: "Album Rock. True Variety." Apparently people can be bored listening to "Born to Run" at 8 in the morning and then hearing it at 10 p.m. that night. This can be the opposite of a cable TV network, where a rerun of a show within a 24-hour period is sometimes not only necessary, but desired. ...More

• 'Mad Men' And 'Justified' Continue To Elevate Television by Ed Martin

  How lucky are we to be able to enjoy a pair of scripted television series that aren't simply two of the best of their time, but also two of the all-time best? I'm speaking of FX's "Justified," which concluded its densely entertaining third season this week with what may be its strongest episode ever, and AMC's "Mad Men," one of the very few drama series in the history of the medium that started out as something better than anything else on television and has continued to raise its own bar during each of its subsequent seasons. ...More

• Who's Number One? And How Long Will It Matter? by Wayne Friedman

  The 16-year winning streak of NBC's "Today" as the top-rated network morning show hasn't ended yet. Katie Couric's week-long turn on "Good Morning America" helped ABC get the closest it has been to "Today" in seven years -- within 200,000 viewers. ("Today" had 5.1 million viewers, "GMA" 4.9 million.) As we come close to the end of the season, we wonder if other reigning network shows will get a close scare, say Fox's longtime prime-time champ "American Idol." ...More