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• telecom T-Mobile Punches Up Attitude In New Campaign by Aaron Baar

  In a new set of commercials set to begin airing this week, Carly is shown going through her closet, discarding magenta dress after magenta dress before landing upon a black leather motorcycle suit, with magenta trim. ...Read the whole story

• Gannett Earnings Drop 25%: TV, Digital Up, Newspapers Slump by Wayne Friedman

  Gannett Co. witnessed higher first-quarter revenue for its TV operations, based on stronger auto, political and overall Super Bowl advertising. But overall company profits fell from lower newspaper returns. ...Read the whole story

• AOL Uses Nielsen Ratings, Peels Ad Dollars From TV by David Goetzl

  AOL said it would employ a fledgling Nielsen ratings stream to offer TV-style guarantees on audience delivery for its video ads. The deals will be based on GRPs with audience demographics, not simply clicks or impressions. They are leveraging original content to peel away ad dollars from the TV market. ...Read the whole story

• TitleMax Signs Up For Rentrak Data by David Goetzl

  Rentrak, the measurement company expanding its local-market TV service, has signed a slew of stations, some agencies and now at least one client: a car loan company with operations in 12 states. ...Read the whole story

• NBCU Forms Style Media To Embrace Content, Products by Wayne Friedman

  In a similar move to one of its sister cable network groups, NBCUniversal's Style Network has formed Style Media, a multimedia content/brand company group. ...Read the whole story

• Multitasking 'TV-Plus-Mobile' Video Test Campaign Shows Big Brand And Intent Lifts by Steve Smith

  In an unprecedented test of ad effectiveness involving TV and mobile multitasking, video spots for the film 'Contraband' showed substantial additive impact when seen on multiple screens. Search, social and intent to purchase metrics, along with brand lift, were strongly affected. ...Read the whole story

• packaged goods STP Is Back With The King by Karl Greenberg

  Armored AutoGroup is preparing a campaign to reintroduce the brand. The company is launching a TV, digital, radio and event marketing campaign this week, via the San Francisco office of DDB. ...Read the whole story

Troy-Bilt Adds Some Shazam To TV Spot by Amy Corr

Troy-Bilt touts its yard products as made to last a lifetime, so it makes sense to show one family in varying life stages throughout its TV spot. In an effort to further reach 26- to 49-year-old homeowners and DIYers, Troy-Bilt added the Shazam logo to its commercials, enabling mobile and tablet users to access additional product and song information. Unfamiliar with Shazam? It's an app that identifies song titles and artists, allowing viewers watching TV from their tablet or smart phone to "tag" the music in the ad. ...More

• NFL Now Allows Gambling Ads, But Not On TV by Wayne Friedman

  The NFL, the biggest sport franchise in the U.S., now wants an advertising foothold in gambling, a legitimate growing business that has long looked to the league to become a marketing partner of sorts. ...More

• TV Can Drive Social Media Activity, Accenture Finds by Erik Sass

  Symbols and messages associated with social media are proliferating on TV, and they're getting through to TV viewers, according to a new survey of 1,000 U.S. adult TV viewers by Accenture, which revealed high levels of recall for social media messaging, as well as high rates of social media activity in response to this kind of messaging. Overall 64% of those surveyed said they could recall seeing symbols and images associated with social media, including for example the Facebook "Like" button, while watching TV. ...More