• Hulu Revamps Ad Policies, Personalizes TV Experience

    As Hulu looks to appeal to more advertisers, the company will begin charging advertisers only for spots that run in their entirety. If a viewer does the equivalent of using a DVR online and skips a portion of an ad, the marketer won't have to pay. ...Read the whole story

  • AOL Uses Nielsen Ratings, Peels Ad Dollars From TV

    AOL said it would employ a fledgling Nielsen ratings stream to offer TV-style guarantees on audience delivery for its video ads. The deals will be based on GRPs with audience demographics, not simply clicks or impressions. They are leveraging original content to peel away ad dollars from the TV market. ...Read the whole story

  • Hulu Changes Ad Commitments To Benefit Brands

    Raising the bar for all online publishers, Hulu has committed to only bill brands and agencies for ads that viewers watch in their entirety. Jean-Paul Colaco, Hulu's senior vice president, advertising, sees the move as an extension of Hulu's intrinsic brand-friendly nature. ...Read the whole story

  • TitleMax Signs Up For Rentrak Data

    Rentrak, the measurement company expanding its local-market TV service, has signed a slew of stations, some agencies and now at least one client: a car loan company with operations in 12 states. ...Read the whole story

  • Tablet Users Watch More TV, Viewing Drops On Laptops

    New research from Viacom, says laptops and desktops are no longer the main choice after traditional TV screens. Tablets comprised a 15% share of viewing full-length TV episodes after traditional TV, according to its survey. ...Read the whole story

  • 'House Beautiful,' HSN Multiplatform Home Furnishings Marketplace

    "House Beautiful" and HSN (formerly the Home Shopping Network) are collaborating to create a House Beautiful-branded marketplace for home furnishings, including online and mobile e-commerce platforms, and TV promotions, with the airing of "The 'House Beautiful' Marketplace" during HSN's "Spring Home Design Event," April 17-19. ...Read the whole story

  • NBCU Forms Style Media To Embrace Content, Products

    In a similar move to one of its sister cable network groups, NBCUniversal's Style Network has formed Style Media, a multimedia content/brand company group. ...Read the whole story

  • STP Is Back With The King

    Armored AutoGroup is preparing a campaign to reintroduce the brand. The company is launching a TV, digital, radio and event marketing campaign this week, via the San Francisco office of DDB. ...Read the whole story

  • A Macy's Reality Makeover With TLC

    Macy's is doubling down on its efforts in reality competition TV game with a business-oriented program on Discovery's TLC Channel. Called "Macy's Million Dollar Makeover," this prime-time special offers promising business entrepreneurs a chance to start up businesses in Macy's retail stores in fashion, home and food areas. ...Read the whole story

  • Mitsubishi Hires A Temp So You Can Drive

    The temps who will perform the duties for the three people Mitzubishi chooses for the "play day" will not come from Kelly Girl. Instead, they will include an opera singer, magician, deejay, librarian, meteorologist and rocket scientist. ...Read the whole story

Troy-Bilt Adds Some Shazam To TV Spot

Troy-Bilt touts its yard products as made to last a lifetime, so it makes sense to show one family in varying life stages throughout its TV spot. In an effort to further reach 26- to 49-year-old homeowners and DIYers, Troy-Bilt added the Shazam logo to its commercials, enabling mobile and tablet users to access additional product and song information. Unfamiliar with Shazam? It's an app that identifies song titles and artists, allowing viewers watching TV from their tablet or smart phone to "tag" the music in the ad. ...More

  • NFL Now Allows Gambling Ads, But Not On TV

    The NFL, the biggest sport franchise in the U.S., now wants an advertising foothold in gambling, a legitimate growing business that has long looked to the league to become a marketing partner of sorts. ...More

  • Who's That Girl? It's Zooey Deschanel

    As a big fan of Fox's "New Girl," I was surprised to hear that Zooey Deschanel, the show's star, is, in some circles, considered to be a controversial figure. Huh? Who could be more anodyne than the cute and innocent star of this very funny show? ...More

  • TV Hook-Ups Popular

    According to new consumer research from Leichtman Research Group, 38% of all households have at least one television set connected to the Internet via a video game system, a Blu-ray player, an Apple TV or Roku set-top box, and/or the TV set itself, up from 30% last year, and 24% two years ago. ...More

  • What If Usage Fees Applied To Traditional Show Watching?

    Comcast levies "data use" caps for some apps, but not for its Xfinity Xbox app. Reed Hastings, chief executive officer of Netflix, says this means Comcast "no longer [is] following net neutrality principles." Forget for a moment what Hastings sees as a big inequity: Comcast's imposition of a "data usage" cap on Netflix's app.Imagine if some of this thinking applied to the bigger traditional TV platform. What if you watched 15 shows a week, but your neighbor - who has a lot of time on his hands - logs in 40 shows? ...More

  • TV Can Drive Social Media Activity, Accenture Finds

    Symbols and messages associated with social media are proliferating on TV, and they're getting through to TV viewers, according to a new survey of 1,000 U.S. adult TV viewers by Accenture, which revealed high levels of recall for social media messaging, as well as high rates of social media activity in response to this kind of messaging. Overall 64% of those surveyed said they could recall seeing symbols and images associated with social media, including for example the Facebook "Like" button, while watching TV. ...More