• Upfront Estimates: Modest Rev Gains, CPM Hikes

    TV media buying and selling executives now seem to have a similar perspective for the upfront selling period for the 2012-2013 TV season: modest dollar revenue gains. Per a Pivotal Research analyst, "0% to 5% volume increases for prime time advertising inventory." ...Read the whole story

  • CBS Interactive Acquires Ad Rights To Top eSports Players

    In a bid to take so-called eSports mainstream, CBS Interactive Tuesday revealed exclusive partnerships with two of the competitive video game industry's biggest players -- TwitchTV and Major League Gaming -- to handle ad sales. TwitchTV is an online platform broadcasting live coverage of "eSports," including competitive video game competitions. MLG is the world's largest competitive video game league. ...Read the whole story

  • Media General Broadcast Revs Up 12%

    Media General grabbed double-digit gains in revenue from its television stations amid higher political advertising and retransmission revenue in its first quarter of 2012. Broadcast revenue -- from its 18 network affiliated stations -- climbed 12% to $73.4 million, but newspaper revenues dipped. ...Read the whole story

  • Google's Brand Initiatives Bring Offline Metrics To Online Ads

    Google announced Active GRP and Active View Wednesday. The tools integrate into the DoubleClick for Advertisers ad-serving tool that publishers and marketers use. Calculations determine a marketer's reach with each online buy. ...Read the whole story

  • Mitsubishi Hires A Temp So You Can Drive

    The temps who will perform the duties for the three people Mitzubishi chooses for the "play day" will not come from Kelly Girl. Instead, they will include an opera singer, magician, deejay, librarian, meteorologist and rocket scientist. ...Read the whole story

  • BMW Preps 2012 Olympics Campaign

    The campaigns will include national and local television ads; digital advertising; and a new version of a retail program launched last year to get people to test drive BMW vehicles, a program that also raises money for Olympians. ...Read the whole story

  • Campaign Spotlights New N.J. Neurosurgical Center

    The spot will run during prime time on ABC,CBS,Fox, and NBC on shows like "Biggest Loser," "The Voice," "The Bachelor," and sports programming including the Summer Olympics. ...Read the whole story

What If Usage Fees Applied To Traditional Show Watching?

Comcast levies "data use" caps for some apps, but not for its Xfinity Xbox app. Reed Hastings, chief executive officer of Netflix, says this means Comcast "no longer [is] following net neutrality principles." Forget for a moment what Hastings sees as a big inequity: Comcast's imposition of a "data usage" cap on Netflix's app.Imagine if some of this thinking applied to the bigger traditional TV platform. What if you watched 15 shows a week, but your neighbor - who has a lot of time on his hands - logs in 40 shows? ...More

  • Episode 505: 'Signal 30': Fixing the Drip, Or The Punishment Of The X-Y (Gene)

    You have to admit that the announcement "He was caught with chewing gum on the pubis!" is a new one, a big surprise no matter what you think of the season so far. Don had earlier suggested that you'd need a cold shower after driving the new Jaguar. But who could possibly come up with a fix for that post-wad-o'-Doublemint predicament? ...More

  • Media Insights Q&A With Nielsen's Pat Dineen

    Pat Dineen, SVP Nielsen, is a member of Nielsen's Local Television Audience Measurement Product Leadership team. His responsibilities include leveraging Nielsen's technology and know-how in the local measurement sector. Pat is relatively new to Nielsen, coming from CMR, where he built large databases and used analytics so advertisers could maximize their local presence. In my interview with him, Pat talks about Nielsen and STB data measurement, local targeting and segmentation, Nielsen's Code Reader, diary measurement and data ownership, as well as offering some predictions of what's next in media measurement. ...More

  • In Live TV, Advertisers Don't Mind Paying For Commercials That Run Until Completion

    While watching live TV, I use the mute button a good percentage of the time when commercials come on. (Sorry, marketers. You still don't know what makes me click.) But here's the silver lining: Your commercial runs until "completion" and sometimes I even see most of it. Hulu says it will now only charge advertisers for commercials -- around 96% of them -- that users run until "completion." ...More

  • More than 25% of Video Viewing is Off the TV; Ad Predictions for 2012

    More than 25% of all video viewing in broadband homes in the U.S. is taking place on venues besides the TV, according to fresh data from research firm, Parks Associates. That includes PCs, smartphones and tablets, and that's also a weekly figure, underscoring that off-TV viewing is becoming a regular behavior for consumers. What's more, about one-third of homes said they'd streamed a TV show in the past 30 days. ...More