Friday, April 20, 2012
  • Hulu Upfront Pitches Strong Viewership, 'Battleground,' 'Day' Shows

    "Online video is exploding," said Jean-Paul Colaco, Hulu's head of advertising. It's a "tremendous time of transformation ... and Hulu is the catalyst for that growth." Complementing fresh content -- and enough star power to rival any network event -- Hulu revealed a slew of performance metrics at its upfront ...Read the whole story

  • VOD Delivery May Offer $1 Bil Ad Haul

    VOD climbed 17% -- 1 billion transactions -- to 8.8 billion in 2011. More than three-quarters of those transactions -- 6.8 billion -- were for free content, so-called free-on-demand. Rentrak, the media researcher, claims "the potential value of the ad inventory in these programs is at least $1 billion." It estimates there are an average of five hours and 17 free-on-demand television shows watched per month. ...Read the whole story

    Around The Net

    • Why 'Mad Men' May Not Make The Best Ad BuyMediaBiz Bloggers

      "As a commercial delivery system, 'Mad Men' does not live up to its considerable hype," writes Don Seaman, citing the show's less-than-stellar ratings: for its "most premiere episode... an anemic 1.8 household rating, #133 overall," which would be "downright unsurvivable on broadcast." Seaman contends the show "simply doesn't translate with viewers outside its advertising industry 'comfort zone' of New York, Boston, Washington, DC, and Minneapolis — maybe throw in Chicago." Instead, it delivers "those who have already drunk the Kool-Aid. It's just not reaching the multitudes of consumers that would be purchasing it." The show's ratings may not be news. ... ...Read the whole story

    • Anti-tobacco TV ads help adults stop smoking, study findsScience Daily

      Adults and youth are exposed to a variety of anti-smoking messages on television. ...Read the whole story

    Where Have All The Viewers Gone? There Are No Easy Answers

    The biggest broadcast story this season seems to have nothing to do with the fortunes of any particular network but rather with the audience erosion, especially in younger demographic groups, that so many of their shows ...More