It's always entertaining when Mark Cuban tries speaking truth to power. It's often empowering for fans. Lately, though, he's veered from his everyman appeal and started acting more like the power he is - billions of dollars worth - and sounding awfully rapacious. He's come out in favor of corporate logos on jerseys and now questions if the NBA is getting some financial benefit from its players in the Olympics. ...Read the whole story
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packaged goods
Old Spice Champion: Sweet Smell Of Success
The campaign "Believe in Your Smellf" focuses on a new product in the Red Zone line of body wash and spray, suggesting that "the sweet smell" of success is what really matters. There's even a DeLorean involved. ...Read the whole story
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NimbleTV Begins Beta Push For TV Everywhere Service
With the backing of some prominent media venture capital firms, NimbleTV is looking to start as a subscription TV service. It intends to bring all cable, satellite, and telco-delivered networks to any device. ...Read the whole story
Around The Net
- Nimble TV To Stream TV Subscriptions GigaOm
- NimbleTV Begins Testing Its TV Everywhere-Like Service The New York Times
- How Investigation Discovery Became 'America's Fastest-Growing Network' Fast Company
- CBS V. ComStar In Suit Over Rights To 'Happy Days' & Other Sitcoms The Hollywood Reporter
TV station execs continue to be angry that content and viewers are moving offline to digital sites. The CW, for example, now gets 25% of its viewers via cwtv.com -- and, in the future, should get more viewers from such sites as Netflix. ...More
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Three-Quarters of Online Video Buyers Planning TV and Web Video Buys in Tandem
Nearly two-thirds of marketers say they consider online video as a complement to TV rather than a replacement for TV, while only 10% look at online video as a replacement, according to Adap.tv's just-released state of the video industry report for the first quarter of 2012. Those are reassuring data points for the advertising business in general because they suggest that neither medium is cannibalizing ad dollars from the other, and that the two - online video and TV - can work together. ...More
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