• TV Incentive Social Media Programs Gain Ground

    ACTV8.me -- which has deals with Fox Broadcasting (for "New Girl"), Mark Burnett Productions, Oxygen TV, Virgin Produced -- says early data shows users of the TV apps are interacting an average of 10 times per episode and accepting over two offers per episode. ...Read the whole story

  • Subscribers Jump At 'TV Network' Netflix

    Netflix CEO Reed Hastings is hammering home the idea that the company believes it is squarely in the TV business, saying that increased competition for exclusive content is "a natural outcome of us becoming a network like other cable networks." ...Read the whole story

  • Sunday Remains Tough For Broadcasters

    Rolling into the final weeks of the season -- and right before the big May finales are set to commence -- Sunday nights continue to yield underwhelming results. ABC gained from the return of its big rookie fantasy/drama -- "Once Upon A Time" -- which posted the top rating that night. ...Read the whole story

CW's Loyal Viewers May Provide Clue To TV Stations' Future

TV station execs continue to be angry that content and viewers are moving offline to digital sites. The CW, for example, now gets 25% of its viewers via cwtv.com -- and, in the future, should get more viewers from such sites as Netflix. ...More

  • Three-Quarters of Online Video Buyers Planning TV and Web Video Buys in Tandem

    Nearly two-thirds of marketers say they consider online video as a complement to TV rather than a replacement for TV, while only 10% look at online video as a replacement, according to Adap.tv's just-released state of the video industry report for the first quarter of 2012. Those are reassuring data points for the advertising business in general because they suggest that neither medium is cannibalizing ad dollars from the other, and that the two - online video and TV - can work together. ...More