Wednesday, April 25, 2012
  • Trop50 Extends Products -- And 'Girlfriends' Campaign

    PepsiCo continues to build on the impressive success of its half-the-calories juices brand, Trop50, with (more) new extensions and new "Girlfriends"-themed TV spots starring "30 Rock"'s Jane Krakowski. ...Read the whole story

  • TV Incentive Social Media Programs Gain Ground

    ACTV8.me -- which has deals with Fox Broadcasting (for "New Girl"), Mark Burnett Productions, Oxygen TV, Virgin Produced -- says early data shows users of the TV apps are interacting an average of 10 times per episode and accepting over two offers per episode. ...Read the whole story

  • Aspire Signs Launch Sponsors

    Aspire, the new cable Comcast cable network which will offer African-American programming under ownership of Earvin "Magic" Johnson, has signed deals with Universal McCann for a number of clients, including Nationwide Insurance and L'Oreal USA brands L'Oreal Paris, Maybelline New York, as well as Garnier and Soft-Sheen Carson. ...Read the whole story

  • Barry Diller Tells Senate: Online Video Same As Trad TV

    New digital video services should be permitted to operate on a level playing field with broadcasters and other traditional programming services, former TV and movie studio executive Barry Diller told a Senate committee. Diller is an investor in Aereo, a new digital video service that delivers over-the-air TV via the Internet. ...Read the whole story

  • With New Video Portal, AOL Puts The 'On' Back In America Online

    Sometimes, what's old is new again. AOL, whose robust content syndication strategy has helped distance itself from its aggregator past, is once again touting itself as a portal - this time for all things video. The new hub, dubbed "AOL On," was dubbed Tuesday evening during its portion of the digital "NewFront" to advertisers, agencies and the press in New York City. ...Read the whole story

Around The Net

  • NBC Seeks Near-Million$ For Football SpotAdvertising Age

    NBC is seeking what would be a large price tag of "pretty close to seven figures" for a 30-second ad in its new Thanksgiving-night NFL broadcast, says Seth Winter, exec VP-sales and marketing for NBC Sports Group, in this post. NBC's ambitious valuation the game -- previously available only on cable -- is "a signal that discussions for ad time in football could heat up in the weeks leading to the annual upfront haggling sessions between advertisers and TV networks," writes Brian Steinberg. But whether or not NBC will get top dollar "could hinge on the network's ability to draw ... ...Read the whole story

  • The Future Of TV Is In BroadbandGigaom

    Midway through the Senate's Commerce Committe hearing on the future of television, Stacy Higginbotham "realized that the Senate has it all wrong. The future of TV isn’t to be found in deregulation — it’s on the Internet. We just have to let it happen. And to do that, Congress needs to look at how broadband providers control access to content, through caps, specialized offerings and deals." With television and broadband "now intertwined,.. from a regulatory perspective the fight will now be about who holds the power in terms of relationships with consumers and in terms of their relationships with content ... ...Read the whole story

Confusion By Design -- Or How I Learned To Hate My Program Guide

So counterintuitive is my new MSO interface, it took us as a family 10 days to work out how to record programs and another two weeks before we could find them. ...More