Whether the NewFronts will spark a TV-style upfront market isn't clear. But, the first-annual event series has already been a huge success from a marketing perspective. The NewFront brand has been established. It already has meaning. It has drawn the attention of industry executives, the press and even Wall Street. The discussion about how - if -- a NewFront sales marketplace will form is a victory in itself. The worst fate would have been to be mostly ignored. The ad community now knows that starting each April, Hulu, Google/YouTube and others will hold a series of presentations touting their programming ...
PepsiCo continues to build on the impressive success of its half-the-calories juices brand, Trop50, with (more) new extensions and new "Girlfriends"-themed TV spots starring ... Read the whole story
ACTV8.me -- which has deals with Fox Broadcasting (for "New Girl"), Mark Burnett Productions, Oxygen TV, Virgin Produced -- says early data shows users ... Read the whole story
Aspire, the new cable Comcast cable network which will offer African-American programming under ownership of Earvin "Magic" Johnson, has signed deals with Universal McCann ... Read the whole story
New digital video services should be permitted to operate on a level playing field with broadcasters and other traditional programming services, former TV and ... Read the whole story
Sometimes, what's old is new again. AOL, whose robust content syndication strategy has helped distance itself from its aggregator past, is once again touting ... Read the whole story
So counterintuitive is my new MSO interface, it took us as a family 10 days to work out how to record programs and another ... Read the whole story
Things fall apart; the center cannot hold. Boy, was that William Butler Yeats guy onto Matt Weiner! Yeats' description of a world gone mad, ... Read the whole story