Kimmel Jabs Washington, Madison Avenue Next by David Goetzl

Fresh off his skewering of official Washington, Jimmy Kimmel is set to mock Madison Avenue again in a couple of weeks. Even if NBC trots out all "The Voice" coaches or CBS hypes its NFL coverage with Tim Tebow and Peyton Manning on stage at once, Kimmel's appearance at the ABC event will be the highlight of upfront week. On Saturday, Kimmel did an outstanding job at the White House Correspondents Dinner. But, with the Secret Service, Joe Biden and the GOP, there was ample low-hanging fruit. Clearly, Washington offers much more material than the broadcast networks and ad community? ...Read the whole story

  • Undertone Goes On-The-Air, Uses TV To 'Pitch' Online Ad Buys by Joe Mandese

    Last year, more than 4.8 trillion display ads were served online, according to a new ad campaign breaking today by online ad network operator Undertone, adding: "How many do you remember?" To make sure you remember it, Undertone isn't using the medium it pitches to advertisers and agencies -- it's utilizing television. In an unusual media buy for a B-to-B marketer aimed at a relatively small industrial audience, Undertone has purchased two 30-second spots in tonight's season premiere episode of AMC's "The Pitch," a new reality series about agencies competing for an account pitch. ...Read the whole story

VideoDaily Roundup: Hulu Considers TV Everywhere Model by Ross Fadner

There is lots of speculation in today's Video Daily Roundup, starting with a report that Hulu is considering moving to a TV Everywhere-type authentication model. Next, Apple is reportedly negotiating a content deal with the multi-studio venture EPIX. GroupM's Rino Scanzoni takes us through the problems with the much-heralded Digital Content NewFronts. CBS' David Poltrack tells us why online video viewers are worth more to advertisers than TV viewers. Finally: a Russian video company strikes content deals with major Hollywood studios. ...More

  • Tablet Second Screening Captures Every Demo by Steve Smith

    Prime time is tablet time, Nielsen finds in its latest snapshot of two-screen practices. But unlike many digital behaviors that preceded it, simultaneous tablet and TV use is being embraced by all demographics that have these devices. ...More

  • If The Web Helps TV Advertising, What Will Help Online Video Ads? Better Programming by Ashkan Karbasfrooshan

    What the Web lacks and was/is television's ace, perhaps, is programming. Only if you program the content better do you create the kind of economics and environment that will make advertising work online. Of course, given the democratic nature of the Web, that might be impossible. ...More

  • Do Other Media Need Upfront Markets? by Wayne Friedman

    Will there be more value, real and perceived, in the upfront this year? And not just for TV, but for the usual wannabe media suspects? ...More