• Undertone Goes On-The-Air, Uses TV To 'Pitch' Online Ad Buys

    Last year, more than 4.8 trillion display ads were served online, according to a new ad campaign breaking today by online ad network operator Undertone, adding: "How many do you remember?" To make sure you remember it, Undertone isn't using the medium it pitches to advertisers and agencies -- it's utilizing television. In an unusual media buy for a B-to-B marketer aimed at a relatively small industrial audience, Undertone has purchased two 30-second spots in tonight's season premiere episode of AMC's "The Pitch," a new reality series about agencies competing for an account pitch. ...Read the whole story

VideoDaily Roundup: Hulu Considers TV Everywhere Model

There is lots of speculation in today's Video Daily Roundup, starting with a report that Hulu is considering moving to a TV Everywhere-type authentication model. Next, Apple is reportedly negotiating a content deal with the multi-studio venture EPIX. GroupM's Rino Scanzoni takes us through the problems with the much-heralded Digital Content NewFronts. CBS' David Poltrack tells us why online video viewers are worth more to advertisers than TV viewers. Finally: a Russian video company strikes content deals with major Hollywood studios. ...More

  • Tablet Second Screening Captures Every Demo

    Prime time is tablet time, Nielsen finds in its latest snapshot of two-screen practices. But unlike many digital behaviors that preceded it, simultaneous tablet and TV use is being embraced by all demographics that have these devices. ...More

  • If The Web Helps TV Advertising, What Will Help Online Video Ads? Better Programming

    What the Web lacks and was/is television's ace, perhaps, is programming. Only if you program the content better do you create the kind of economics and environment that will make advertising work online. Of course, given the democratic nature of the Web, that might be impossible. ...More

  • Do Other Media Need Upfront Markets?

    Will there be more value, real and perceived, in the upfront this year? And not just for TV, but for the usual wannabe media suspects? ...More