Tuesday, May 1, 2012
  • Local TV Ads Dip 8% In '11, But Trending Up

    2011 was not a good year for local TV advertising -- dropping nearly 8% versus the year before. BIA/Kelsey says advertising revenue for TV stations' over-the-air efforts pulled in $17.9 billion, down from $19.4 billion in 2010. Online/digital efforts were up nearly 19%. ...Read the whole story

  • Upfront Forecasts: Cable Surpasses Broadcast

    More optimistic than other recent media analysts' estimations, Anthony DiClemente of Barclays Capital expects upfront revenue for the major four broadcast and cable networks to climb 4.3% and 6.3%, respectively. ...Read the whole story

  • Nespresso First-Ever U.S. Television Campaign

    The division of Nestle is doing its first-ever TV ad campaign in the U.S. The campaign will include digital media and POP, and "connect the European-style coffee experience to the values and aspirations of the American coffee connoisseur." ...Read the whole story

  • Time Warner Investments Helps Fund Simulmedia

    Simulmedia, which uses set-top-box data to help advertisers hone in on a target, has received $6 million in funding from its trio of venture-capital investors, which include Time Warner Investments. The total brings the company's funding through a seed and other rounds to $27.25 million. ...Read the whole story

  • Honda Steers 'Power Of IX'

    Honda has inked a deal with ESPN to back a multiplatform initiative about Title IX, which many say has revolutionized female athletics. The arrangement includes a link with the espnW site, a regular "SportsCenter" feature and presence on a televised awards show. ...Read the whole story

  • 'Good WIfe,' 'Family Guy' Hold Attention

    The TV term "season low" for a network TV show usually can't be found in the same sentence as "series finale." But TV is changing. ...Read the whole story

  • Wild Turkey's First TV Spot 'Gives 'Em The Bird'

    The spot will run through the spring in 30- and 15-second versions on nationwide outlets including ESPN, Comedy Central, Spike, TNT and TBS. The TV media flight is expected to garner an estimated 150 million impressions. ...Read the whole story

  • CoreMedia Tracks New Direct-Response Metric: The Philanthropic Conversions Of Agencies, Planners

    When Madison Avenue's top direct-response marketers and agencies want to track the effectiveness of their media, many turn to Core Media Systems, the Fairfield, NJ-based technology firm that supports much of the direct-response media industry. When CoreMedia wanted to maximize the return on an ambitious philanthropic investment, it turned back to its clients, and some of its biggest suppliers. ...Read the whole story

VideoDaily Roundup: Why Web Dollars May Actually Flow To TV

The Digital Content NewFronts seem to have sparked a debate about whether -- and how fast -- TV dollars will flow to the Web. Today we'll hear from one prominent Internet entrepreneur who believes Web dollars ...More