Leaders & Bleeders: Weather Channel Sunny, CBS A.M. Cloudy by David Goetzl

In this month's "Leaders & Bleeders," the Weather Channel celebrates 30 stellar years, while CBS's attempt to reinvigorate its morning show have fallen flat. Ryan Seacrest is also a hot property, while local stations lose big in Washington. ...Read the whole story

  • Local TV Ads Dip 8% In '11, But Trending Up by Wayne Friedman

    2011 was not a good year for local TV advertising -- dropping nearly 8% versus the year before. BIA/Kelsey says advertising revenue for TV stations' over-the-air efforts pulled in $17.9 billion, down from $19.4 billion in 2010. Online/digital efforts were up nearly 19%. ...Read the whole story

  • Upfront Forecasts: Cable Surpasses Broadcast by Wayne Friedman

    More optimistic than other recent media analysts' estimations, Anthony DiClemente of Barclays Capital expects upfront revenue for the major four broadcast and cable networks to climb 4.3% and 6.3%, respectively. ...Read the whole story

  • beverages Nespresso First-Ever U.S. Television Campaign by Karl Greenberg

    The division of Nestle is doing its first-ever TV ad campaign in the U.S. The campaign will include digital media and POP, and "connect the European-style coffee experience to the values and aspirations of the American coffee connoisseur." ...Read the whole story

  • Time Warner Investments Helps Fund Simulmedia by David Goetzl

    Simulmedia, which uses set-top-box data to help advertisers hone in on a target, has received $6 million in funding from its trio of venture-capital investors, which include Time Warner Investments. The total brings the company's funding through a seed and other rounds to $27.25 million. ...Read the whole story

  • Honda Steers 'Power Of IX' by David Goetzl

    Honda has inked a deal with ESPN to back a multiplatform initiative about Title IX, which many say has revolutionized female athletics. The arrangement includes a link with the espnW site, a regular "SportsCenter" feature and presence on a televised awards show. ...Read the whole story

  • 'Good WIfe,' 'Family Guy' Hold Attention by Wayne Friedman

    The TV term "season low" for a network TV show usually can't be found in the same sentence as "series finale." But TV is changing. ...Read the whole story

  • spirits Wild Turkey's First TV Spot 'Gives 'Em The Bird' by Karlene Lukovitz

    The spot will run through the spring in 30- and 15-second versions on nationwide outlets including ESPN, Comedy Central, Spike, TNT and TBS. The TV media flight is expected to garner an estimated 150 million impressions. ...Read the whole story

  • CoreMedia Tracks New Direct-Response Metric: The Philanthropic Conversions Of Agencies, Planners by Joe Mandese

    When Madison Avenue's top direct-response marketers and agencies want to track the effectiveness of their media, many turn to Core Media Systems, the Fairfield, NJ-based technology firm that supports much of the direct-response media industry. When CoreMedia wanted to maximize the return on an ambitious philanthropic investment, it turned back to its clients, and some of its biggest suppliers. ...Read the whole story

VideoDaily Roundup: Why Web Dollars May Actually Flow To TV by Ross Fadner

The Digital Content NewFronts seem to have sparked a debate about whether -- and how fast -- TV dollars will flow to the Web. Today we'll hear from one prominent Internet entrepreneur who believes Web dollars will actually flow into TV. After that, we'll assess the aftermath of last week's Senate Commerce Committee hearing on the future of video migration. Then, more unnamed sources weigh in on Hulu's TV Everywhere talks, and finally: Revision3 is in talks to be acquired by a major media company. ...More

  • VideoDaily Roundup: Hulu Considers TV Everywhere Model by Ross Fadner

    There is lots of speculation in today's Video Daily Roundup, starting with a report that Hulu is considering moving to a TV Everywhere-type authentication model. Next, Apple is reportedly negotiating a content deal with the multi-studio venture EPIX. GroupM's Rino Scanzoni takes us through the problems with the much-heralded Digital Content NewFronts. CBS' David Poltrack tells us why online video viewers are worth more to advertisers than TV viewers. Finally: a Russian video company strikes content deals with major Hollywood studios. ...More

  • If The Web Helps TV Advertising, What Will Help Online Video Ads? Better Programming by Ashkan Karbasfrooshan

    What the Web lacks and was/is television's ace, perhaps, is programming. Only if you program the content better do you create the kind of economics and environment that will make advertising work online. Of course, given the democratic nature of the Web, that might be impossible. ...More

  • Comcast's Universal Warning Cry by Wayne Friedman

    Tough to admit that one of the businesses you bought as part of a big overall media deal is moving tragically in the wrong direction. Steve Burke, president/CEO of NBC Universal, a company now majority-owned by Comcast Corp. said as much at a recent media outing, according to The Wrap: "The movie business is in steady decline." ...More

  • Do Other Media Need Upfront Markets? by Wayne Friedman

    Will there be more value, real and perceived, in the upfront this year? And not just for TV, but for the usual wannabe media suspects? ...More

  • Television Comedy Is No Joke by Gary Holmes

    Did you hear the one about the standup comedians who decided to become Internet entrepreneurs? First it was Louis C.K. and now it's Aziz Ansari and Jim Gaffigan who are capitalizing on a new business model -- stand-up on demand -- that could theoretically alter the dynamic among performers, distributors and consumers of television comedy. ...More

  • Report: Hulu To Block Cord-Cutters by Wendy Davis

    Cord-cutting has gotten a lot of press, but the total number of people canceling their cable subscriptions remains relatively small -- and the executives at Hulu apparently want to keep it that way. The company, owned by News Corp, NBC and Disney, intends to start blocking access to a host of shows for users who don't subscribe to cable TV, the New York Post reports. ...More