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• Forecast: Trad Media Continues Ad Losses, But TV Does Well In '12 by Wayne Friedman

  U.S. advertising revenue -- excluding political and Olympics but including direct marketing -- was $171.7 billion in 2011, a 3.1% gain from 2010, per MagnaGlobal. MagnaGlobal says that core media -- excluding political and Olympic spending as well as direct marketing -- will now grow 2.2% in 2012 to $149 billion. ...Read the whole story

• spirits Wild Turkey's First TV Spot 'Gives 'Em The Bird' by Karlene Lukovitz

  The spot will run through the spring in 30- and 15-second versions on nationwide outlets including ESPN, Comedy Central, Spike, TNT and TBS. The TV media flight is expected to garner an estimated 150 million impressions. ...Read the whole story

• NBC TV Records 37% Gains by Wayne Friedman

  The NBC network and TV stations witnessed strong advertising growth in the first quarter of 2012 -- with or without the Super Bowl. But higher programming and other costs left NBC in an out-of-profit position for the period. NBC broadcast revenue, reported by Comcast Corp., its majority owner, grew 37% in the period to $1.85 billion. ...Read the whole story

• automotive Ram Saddles Up For The Kentucky Derby by Karl Greenberg

  Ram Truck brand is going to Churchill Downs as part of its sponsorship of the 2012 Kentucky Oaks and Kentucky Derby. This is the third consecutive year the brand is the exclusive automotive partner. ...Read the whole story

• research TV Ads May Encourage Underage Drinking by Tanya Irwin

  Minors who are familiar with TV alcohol ads are more likely to have tried alcoholic beverages and binge drink than those who do not recall seeing such ads, according to a study presented earlier this week at the Pediatric Academic Societies (PAS) annual meeting in Boston. ...Read the whole story

• NBCU 'NewFront' Aimed At Old Targets: Women, Media Buyers by Ross Fadner

  Women took center stage during NBCUniversal's digital content "NewFront" in New York Tuesday night, as the traditional media giant unveiled a slate of video-related initiatives aimed at female audiences, in addition to a new digital "think tank" focused on female trends and marketing to women across platforms. ...Read the whole story

• electronics Trane Proves Its Unstoppability by Aaron Baar

  Taking a cue from the brand's long-standing tagline, "It's Hard to Stop a Trane," new TV commercials from agency Carmichael Lynch in Minneapolis pit furnaces and air conditioners against explosives, ignited gasoline and an airborne bus. ...Read the whole story

• Harris Puts Media Processing Unit On The Block, Move Comes Amid Industry Consolidation by Joe Mandese

  At a time when the market of suppliers serving Madison Avenue's so-called back-office -- the software, systems and technology agencies use to plan, buy, traffic and pay the media -- seems to be consolidating, a key player, Harris Corp., has put the unit that services agencies on the block. ...Read the whole story

• DirecTV Launches Digital Unit by David Goetzl

  Looking to diversify beyond the traditional screen, DirecTV has launched a unit devoted to digital initiatives. A digital entertainment products group, focusing on distribution across multiple platforms, will be headed by Tony Goncalves, a company veteran. ...Read the whole story

VideoDaily Roundup: Why Web Dollars May Actually Flow To TV by Ross Fadner

The Digital Content NewFronts seem to have sparked a debate about whether -- and how fast -- TV dollars will flow to the Web. Today we'll hear from one prominent Internet entrepreneur who believes Web dollars will actually flow into TV. After that, we'll assess the aftermath of last week's Senate Commerce Committee hearing on the future of video migration. Then, more unnamed sources weigh in on Hulu's TV Everywhere talks, and finally: Revision3 is in talks to be acquired by a major media company. ...More

• Facebook - The Future of Branded Video Channels? by Mike Bloxham

  Digital video provider Perform Group has struck a deal to offer a range of international sports on a subscription basis to Facebook's 900 million users globally, through as many as 50 distinct "channels." ...More

• Episode 507: Oh Dad, Poor Dad, Both Stepgrandmamas Are Down For The Count And I'm Feeling So Sad! by Barbara Lippert

  Like the Heinz pitch that saved the day ("Some things never change,"), this episode was all about mothers and children, having multiple dinners, second childhoods, and dreams for the future. Unlike the sentimental beans campaign, however, which reenacts the same scene while tracing humanity in its march from brown goo to the moon, this particular dinner story results in disappointment, disillusionment, and the fury and sadness of being lied to --all very adult themes. ...More

• No Stopping Cable Networks From Branding -- AND Rebranding by Wayne Friedman

  E! has a new brand theme: Pop of Culture. Not Pop Culture. Not Pop Up Culture. (That would be more of a VH1 thing, right?) ...More

• Our Devices, Ourselves -- Or, How My iPad Became A TV, And What That Means For Social by Catharine P. Taylor

  I'm hoping that even all of the techno-forward people who read this column still experience occasional moments of wonder at what all of these gadgets we own can do. I had two such moments this week: ...More

• Improving Local Measurement With Return-Path Data by Charlene Weisler

  Of all the potential uses of return-path data, (RPD) local measurement arguably offers one of the top initial values. Recently I interviewed Pat Dineen, SVP Nielsen about his work using RPD in conjunction with Nielsen's current local panel methodologies. Pat spoke of hybridization of RPD with the Nielsen panel in all three types of local market methodologies - the People Meter Markets, the Household meter markets and the Diary measured markets. This method offers the ability to include Nielsen demographics while expanding the household sample size. ...More