Thursday, May 3, 2012
  • TV Universe Continues To Contract, Nielsen Attributes Declines To Census, Technology Too

    Nielsen this morning released preliminary estimates for television's so-called "universe" -- the percentage of U.S. households with at least one conventional TV set capable of receiving at least one conventional TV signal -- and for the second year in a row, it has declined, albeit at a miniscule rate. Like last year's decline, Nielsen executives attribute some of the reduction to changes in the U.S. Census's estimates for the number and composition of U.S. households, which the TV universe estimates are based on, but they say at least part of it is a function of changes in the media technology ... ...Read the whole story

  • Revs For Viacom TV Nets Up, Films Disappoint

    Amid still-troubling TV network ratings concerns -- and some weak advertising results -- Viacom's media networks were the highlight of its quarterly earnings report. ...Read the whole story

  • Nielsen: Americans Love TV, Viewing Options Change

    Nielsen data indicates that Americans continue to love the traditional TV set, but their ways of watching TV content are changing. The average American watches close to five hours of video a day -- 98% on a traditional TV set. But gaming consoles, for one, offer a "secondary gateway" for content and are available in 45% of TV homes. ...Read the whole story

  • Men's Wearhouse: Not Your Father's Suit

    Looking to change the idea that being or wearing a "suit" is somehow undesirable, Men's Wearhouse is targeting a younger, hipper client in a new advertising campaign that encourages young men to show off their inherent, individual styles. ...Read the whole story

  • New Nook Heals 'No. 1' Bedroom Woe

    Barnes & Noble positions itself as marriage savior in a new campaign for its latest e-reader innovation, the Nook Simple Touch with GlowLight, the first "E-Ink" reader that illuminates to accommodate reading in darkness. ...Read the whole story

Around The Net

  • Amazon Will Make TV ShowsAll Things D

    Amazon is soliciting scripts for new sitcoms and kids' Web video -- shows it intends to actually make and distribute, unlike with its movie effort, according to Peter Kakfa. The caveat: shows "should look and feel like 'real” TV shows, with commensurate production budgets." Thus, "the big news is that Amazon is formally declaring that it’s in the original video business — just like Google, Hulu, Netflix, Yahoo and lots of other tech guys," writes Kafka. ...Read the whole story

  • FCC: Comcast Must Put Bloomberg TV With News ChannelsBloomberg

    The FCC ruled that Comcast must put Bloomberg Television near other news channels on its cable systems in the U.S.' largest media markets, siding with  Bloomberg LP in a complaint it brought against the cable giant. However, Comcast said it will ask the FCC to overturn its decision. Correction: Yesterday Around the Net incorrectly noted that Dan Wakeford would be leaving his post as editor in chief of  Bauer Publishing's Life & Style to take on that role at In Touch. In fact he will be editor of both publications. ...Read the whole story

  • Weather Channel Personalizes SiteTechCrunch

    Partly in celebration of its 30th birthday, The Weather Channel is personalizing and adding social elements to its website, with such features as a "social emergency broadcast system. When you see a severe weather alert on the site, you can instantly share it with your social networks to keep friends and family in the loop about your safety," writes Jordan Crook. Weather forecasts -- personalized to one's locale and complete with graphics tied to weather conditions ("grey and rainy" when, yup, it's that way outside) "predict when it’s going to rain, and better yet, when it’s going to stop raining. ... ...Read the whole story

Web Video and TV Hooking Up

According to Digiday's semi-annual poll of predominately digital agencies, brands, publishers and ad networks or intermediaries, the rate of planning television and online video ads together will grow by more than 50% in the coming year. ...More