• ABC, Univision To Create New TV News Network, Venture

    Rare are those TV efforts that intend to start up new traditional television networks these days -- but ABC News and Univision News plan to achieve this with a new English-language news channel targeting bilingual Hispanic-Americans. ...Read the whole story

  • Pay TV Revenue Will Grow, Subscribers May Not

    Subscription TV -- which accounts for 90% of all U.S. TV homes -- will continue to grow in total revenue in the coming years, largely as a result of consumers adding programming and services to their cable, satellite and telco video packages -- not adding more subscribers. ...Read the whole story

  • Family-Friendly Ad Group Starts Print Campaign

    Looking to push more family-friendly prime-time TV programming, the Alliance for Family Entertainment, backed by 23 major advertisers, is starting up a print advertising campaign this month to coincide with the TV network upfront presentations. The group will run a print ad "open letter" that states: "high quality, relevant family TV shows are proven winners with viewers, advertisers and the networks." ...Read the whole story

  • CBS Looks To Centralize Social Media Interaction

    CBS is trying to establish a social media locus for conversation and interaction related to its programming across all dayparts as networks look to establish second-screen applications. "CBS Connect" looks to aggregate tweets and Facebook updates for programs ranging from "Price Is Right" to "Person of Interest." ...Read the whole story

  • Lipton, 'Lady A' Share Positivity

    It's iced tea season, and Lipton has teamed up with country artist Lady Antebellum for a new marketing campaign that attempts to leverage the positivity of the band's persona with that of the drink. ...Read the whole story

'America's-Got-Stern' Protests Benefit NBC's Marketing

The show isn't on the air yet. Yet there are protests in anticipation of Howard Stern's stint as a judge on NBC's top-rated summer show, "America's Got Talent."If you are an NBC executive, you might say privately, "Thank you!" Marketing-wise, this is a plus for NBC, which has already been touting the show. ...More

  • TV The Regular Way, And TV Everywhere: Will Consumers Pay More?

    Unless you don't believe Nielsen -- and there are people in this camp -- 98% of premium video viewing remained on traditional TV as of the fourth quarter 2011, all after many years of growing digital video platforms. ...More

  • The More Things Change, The More They Remain The Same

    Once a quarter, Nielsen takes a break from ruining the mood of TV executives who can't understand why their shows don't get higher ratings, and delivers the calming message that all is generally OK in the TV industry. Last week was no different. Nielsen's Cross Platform Report for the fourth quarter of 2011 showed once again that for all the hyperventilating about Hulu, Netflix, Rokku, Apple TV, Blu-ray players, iPads, smartphones and other potential TV-busting devices, television viewing habits remain largely unchanged. ...More