Tuesday, May 8, 2012
  • ABC, Univision To Create New TV News Network, Venture

    Rare are those TV efforts that intend to start up new traditional television networks these days -- but ABC News and Univision News plan to achieve this with a new English-language news channel targeting bilingual Hispanic-Americans. ...Read the whole story

  • Pay TV Revenue Will Grow, Subscribers May Not

    Subscription TV -- which accounts for 90% of all U.S. TV homes -- will continue to grow in total revenue in the coming years, largely as a result of consumers adding programming and services to their cable, satellite and telco video packages -- not adding more subscribers. ...Read the whole story

  • Family-Friendly Ad Group Starts Print Campaign

    Looking to push more family-friendly prime-time TV programming, the Alliance for Family Entertainment, backed by 23 major advertisers, is starting up a print advertising campaign this month to coincide with the TV network upfront presentations. The group will run a print ad "open letter" that states: "high quality, relevant family TV shows are proven winners with viewers, advertisers and the networks." ...Read the whole story

  • CBS Looks To Centralize Social Media Interaction

    CBS is trying to establish a social media locus for conversation and interaction related to its programming across all dayparts as networks look to establish second-screen applications. "CBS Connect" looks to aggregate tweets and Facebook updates for programs ranging from "Price Is Right" to "Person of Interest." ...Read the whole story

  • Lipton, 'Lady A' Share Positivity

    It's iced tea season, and Lipton has teamed up with country artist Lady Antebellum for a new marketing campaign that attempts to leverage the positivity of the band's persona with that of the drink. ...Read the whole story

  • Meow Mix Survey Grabs Jay Leno

    Del Monte's Meow Mix has released a survey that says 8% of cat owners say their feline would, if it were human, sound like The Tonight Show host Jay Leno. Evidently, Leno heard about this and will put his nine-lived impersonators on TV. If enough cat lovers visit his Facebook page and post videos of their cats doing Leno, he may feature the videos on air. ...Read the whole story

Around The Net

'America's-Got-Stern' Protests Benefit NBC's Marketing

The show isn't on the air yet. Yet there are protests in anticipation of Howard Stern's stint as a judge on NBC's top-rated summer show, "America's Got Talent."If you are an NBC executive, you might say ...More