Wednesday, May 9, 2012
  • Lin TV Sees Q1 Gains In Local, Political Revenues

    Lin TV Corp. witnessed stronger local and political ad revenues in the first quarter. Local revenues, which include net local advertising revenues, retransmission consent fees and TV station Web site revenues, gained 16% to $67.7 million. National spot advertising gained 4% to $23.1 million, and overall advertising sales rose to $104 million from $101.5 million. ...Read the whole story

  • DirecTV CEO: Sunday Ticket A 'Loss Leader'

    As DirecTV offers another promotion for its Sunday Ticket offering, the company's top executive said Tuesday the NFL package is a customer attraction and retention device, not a profit center. "Given that the costs of the product are increasing, our view is use it as a loss leader, and we'll go from there," said CEO Michael White on an earnings call. ...Read the whole story

  • Lipton, 'Lady A' Share Positivity

    It's iced tea season, and Lipton has teamed up with country artist Lady Antebellum for a new marketing campaign that attempts to leverage the positivity of the band's persona with that of the drink. ...Read the whole story

  • Disney Q2: Higher Advertising, Lower Film Revenues

    Strong advertising revenue growth continues for the likes of Walt Disney's cable networks, as well as its broadcasting network for its fiscal second quarter. And more is coming. "We are anticipating a strong upfront," says Bob Iger, president and chief executive officer of Walt Disney. Current scatter activity at ABC network is showing cost-per-thousand viewer prices [CPMs] up 20% over upfront. ...Read the whole story

  • Vitrue, NBC Sports Expand Social Media Relationship

    Social marketing firm Vitrue said it has expanded its relationship with NBC Sports, which will give it a role in facilitating social media operations related to the Olympics this summer. The company began working with NBC Sports on the NHL earlier this year. ...Read the whole story

  • CRE Looks To Improve Diary Measurement

    The Nielsen-funded Council for Research Excellence (CRE) said it will look at ways to upgrade the diary measurement process - which continues in small markets -- by using comparisons with larger markets that use advanced Nielsen technology. So the research will at least partly turn Dallas and Albuquerque-Santa Fe into diary markets. ...Read the whole story

  • Horizon's Adgate Illuminates National TV Supply And Demand

    In an Advertising Research Foundation presentation Wednesday, Horizon Media's top researcher Brad Adgate illustrated just how much ratings and costs have been moving in opposite directions, citing Nielsen data. ...Read the whole story

    Around The Net

    The 'Myth' Of Commerce-Enabled Interactive TV

    Is it possible the concept of truly commerce-enabled interactive television is nothing more than a myth? From my perspective -- specifically that of a consumer -- I'm starting to think that's the case. ...More