Tuesday, May 15, 2012
  • ABC Upfront Pushes Comedies, Endorses C7 Ratings

    Paul Lee, president of ABC Entertainment Group, told reporters at an upfront press conference that the network's brand is "emotional." He was equally forthright about ratings: "We led with pushing for C3. We would be pleased to see C7 as well." ...Read the whole story

  • NBC's Harbert Posits Ratings Change: Time to 'Consider' C7

    It won't happen this upfront, but Ted Harbert, the chairman of NBC Broadcasting, moved the ball down field on what could become a major battle on Madison Avenue: whether to shift to C7 ratings. Buyers are likely to resist since it would give a network higher ratings, which would raise ad prices. A ...Read the whole story

  • The Case For Video Advertising, During Upfront Season

    With upfront season in full swing -- and many TV watchers predicting record commitments to new programming from ad buyers -- now is the perfect time to remind everyone in the media ecosystem about live television's inexorable decline. ...Read the whole story

  • Telemundo Ups Original Shows, Olympic Coverage

    Telemundo, the Comcast-owned Spanish-language media company, is boosting its original program production output by 40% to more than 800 hours for the 2012-13 season. It will add six new novellas as part of its programming mix, along with a record amount -- 170 hours -- of original Olympics-related content for the upcoming London games. The brand will also get repositioning this fall and a new logo and tagline in the future. ...Read the whole story

  • Trad TV Competes With Mobile For Video Viewing

    Worldwide video usage on computers is now as common as watching it on traditional television among online consumers. The growth is helped by the rise of video usage of mobile devices. Looking at 56 countries, Nielsen says 84% of viewers watch video on computers at least once a month. ...Read the whole story

  • Foxconn Denies Working On Apple Smart TV

    Last Friday, China Daily reported that Taiwanese manufacturing giant Foxconn would begin working on "iTV, Apple Inc's rumored upcoming high-definition television." On Monday, Foxconn refuted these claims. ...Read the whole story

  • Unilever, NBCU Mix 'Best Night' Campaign With TV, Online Video

    Unilever will use some unusual input from consumers and NBCUniversal for a series of on-air and online advertising to start up a new campaign for Clear Scalp & Hair Therapy. The campaign "Best Night Ever" uses technology called Interlude to let users decide what happens next in the story of two characters, Chloe and Logan. ...Read the whole story

  • Mobile Mini Takes To TV

    Taking advantage of the planning many consumers may be putting into packing up a house or dorm room for new adventures, Mobile Mini touts its new long-distance moving and storage services for consumers in a television advertising campaign, a first for the brand. ...Read the whole story

  • BMW Touts Ultimate Service In Campaign
What Do We Mean By 'Television'?

We all think we know what television is. After all, we talk about it all the time. But my concept of what television currently is has been changing. Three recent events confirmed to me that television ...More