Thursday, May 17, 2012
  • New Data Links TV, Video Data To Aid Cross-Platform Marketing

    TV advertising and measurement technologies have begun to better link television and video data, as online marketers begin to understand the importance and benefits of multichannel marketing. The report analyzes embracing TV audience data as a viable "audience intelligence source." ...Read the whole story

  • Upfront: CW Adds 50 Hours Of Shows, New Digital Studio

    The CW adds 50 hours of programming to its lineup of shows, including its first full summer slate of original series. The CW also unveiled a new digital content effort called CDW, a digital in-house studio that will create short-form programs for digital streams including online, mobile and tablets. ...Read the whole story

  • YouToo's Facebook App Uploads Video For TV Watchers

    Blurring the lines between old and new media, Youtoo just debuted a Facebook app that encourages users to upload videos for TV consumption. Formerly AmericanLife TV Network, Youtoo TV can now be seen in 177 domestic cable markets; social-media platform has been around since late 2011. ...Read the whole story

  • Analyst: Too Early for Web Video to Affect TV

    Although some big brands have said they plan to move significant money into digital, Barclays Equity Research analyst Anthony DiClemente doesn't think their efforts will move the TV spending needle by very much-and he has the numbers to back it up. ...Read the whole story

Around The Net

  • For Media General, The Only Media Now Is TVTV Spy

    Media General has almost left the newspaper business, with a $142 million sale of 63 daily and weekly titles in Virginia, North Carolina, South Carolina and Alabama to Warren Buffet’s Berkshire Hathaway. The only remaining print property for Media General to unload is “The Tampa Tribune,” whose sale is now under discussion with other parties.  Media General will now focus on its 18 TV stations and their “future growth opportunities, including digital content and Mobile DTV,” according to President/CEO Marshall Morton. The sale to Buffet seems to herald a new trend, according to Gawker's Hamilton Nolan: the middling-sized newspaper chain ... ...Read the whole story

  • Yes, PBS Has A Fall Schedule

    Amidst all of this week’s upfront hoopla about the broadcast networks’ fall plans, mixed in with a slew of Internet Week New York activities, who has time to pay attention to PBS announcing its fall schedule? and Around the Net, that’s who! No return of “Downton Abbey” until 2013, it seems, but the six-part UK hit “Call the Midwife” will run Sunday nights, followed by season two of the new “Upstairs Downstairs.”  Also on the schedule: a two-part Ken Burns documentary remembering “The Dust Bowl,” Tuesday night election-oriented documentaries leading up to the U.S. presidential election itself; and “Broadway ... ...Read the whole story

  • UV Flu Technologies to Commence a National TV Advertising CampaignMacReport Media RSS Feed
Smartphones Are First Choice For Second Screen

According to IAB-sponsored research, people juggling multiple screens in the living room may actually be more attentive to ads. Interestingly, smartphone and tablet owners appear to be using their second screens for different things. ...More