TVBlog
Is social media chatter, opinion and condemnation enough to gain insight into the success rate of a new fall show? Can social media activity make or break a show? It's … Read the whole story
The CW adds 50 hours of programming to its lineup of shows, including its first full summer slate of original series. The CW also … Read the whole story
In what might be described as media's long-tail wagging its biggest dog, researchers are tapping social media to help television programmers better understand viewer … Read the whole story
In a development that could help advertisers and agencies tap into the burgeoning video-on-demand advertising marketplace, one of the largest cable TV operators, Time … Read the whole story
Teenagers watch TV in less common areas of the home -- such as bedrooms and basements ---while 12-17s spend an outsized share of game … Read the whole story
A new Viacom study on social media says viewers engage around seven different types of social TV activities -- online or offline -- a … Read the whole story
Although some big brands have said they plan to move significant money into digital, Barclays Equity Research analyst Anthony DiClemente doesn't think their efforts … Read the whole story
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Ah, those caveats. They'll get you every time, right? During the OMMA Video afternoon conversation between AOL On Network's Ran Harnevo and MediaPost columnist … Read the whole story
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According to IAB-sponsored research, people juggling multiple screens in the living room may actually be more attentive to ads. Interestingly, smartphone and tablet owners … Read the whole story
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At the OMMA Video conference today, moderator Ashkan Karbasfrooshan, Founder/CEO of WatchMojo.com, asked his panelists to predict the future of television and online videos. … Read the whole story
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There's no question that social video, social media and social TV are hot. Nearly every network has some sort of social media tie-in for … Read the whole story
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Dish's Network's attempt to allow consumers to "Autohop" through commercials in the blink of an eye may seem ground-breaking to some. In fact, it's … Read the whole story
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That's how Vetere Group Chief Tim Hanlon got things going on the "Online Vs. Offline" panel he's moderating at OMMA Video. Read the whole story
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Speaking at the OMMA Video conference, Viacom Media Networks' EVP/CRO Colleen Rush identified three categories that draw people in to social TV: the ability … Read the whole story
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A month after the fact, what do industry insiders think of AOL's decision to offer TV-style guarantees on audience delivery for its video ads? … Read the whole story
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Middleware is ubiquitous to computing infrastructure, but also holds special importance in the world of return-path data and measurement. RPD middleware not only provides … Read the whole story
