Friday, May 18, 2012
  • Upfront: CW Adds 50 Hours Of Shows, New Digital Studio

    The CW adds 50 hours of programming to its lineup of shows, including its first full summer slate of original series. The CW also unveiled a new digital content effort called CDW, a digital in-house studio that will create short-form programs for digital streams including online, mobile and tablets. ...Read the whole story

  • Hex Factor: ARF Forum Showcases New Social TV Analytics Platform, Offers Brand Insights Too

    In what might be described as media's long-tail wagging its biggest dog, researchers are tapping social media to help television programmers better understand viewer reaction to and experience with TV content. During a demonstration at an ARF Thought Leader Forum in New York, Crimson Hexagon demonstrated a new platform capable of mining more than 100 billion social media data points to provided detailed -- and sometimes surprising -- insights into the way people watch television. ...Read the whole story

  • VOD Advertising Hits A Bullseye, Time Warner To Deploy BlackArrow System-Wide

    In a development that could help advertisers and agencies tap into the burgeoning video-on-demand advertising marketplace, one of the largest cable TV operators, Time Warner Cable, this morning said it would utilize BlackArrow to power a "system-wide deployment" of real-time, dynamic ad insertion into its VOD programming. ...Read the whole story

  • TV Venues Depend On Demo

    Teenagers watch TV in less common areas of the home -- such as bedrooms and basements ---while 12-17s spend an outsized share of game console usage, surpassing their TV time. The most traditional places for TV viewership among 35 -to-64-year-old viewers continue to be the living-room areas. ...Read the whole story

  • Viacom Leverages Social Media To Aid TV Experience

    A new Viacom study on social media says viewers engage around seven different types of social TV activities -- online or offline -- a week. The No. 1 request for content via social TV services is full-length episodes (88%), followed by sneak peeks of new episodes (75%). ...Read the whole story

  • Analyst: Too Early for Web Video to Affect TV

    Although some big brands have said they plan to move significant money into digital, Barclays Equity Research analyst Anthony DiClemente doesn't think their efforts will move the TV spending needle by very much-and he has the numbers to back it up. ...Read the whole story

Around The Net

Smartphones Are First Choice For Second Screen

According to IAB-sponsored research, people juggling multiple screens in the living room may actually be more attentive to ads. Interestingly, smartphone and tablet owners appear to be using their second screens for different things. ...More