• MEC Debuts Analytics Tool To Optimize Media Sales

    MEC North America is rolling out a new ROI analytics tool, dubbed Crossmedia, that compares and optimizes the sales effectiveness of media plans across all paid, owned and earned media channels. The shop is telling clients they can expect to average 5% to 15% efficiency gains across their media plans by utilizing the new approach. ...Read the whole story

  • Spotlight Goes 360, Cuts Deal With SMGx For Clients To Use Digital Targeting, Accountability

    Industry-wide initiatives like Canoe Ventures may have floundered, but at least one major cable TV operator is muscling ahead with enhanced TV advertising buys that offer digital targeting, measurability and even interactivity. Comcast Spotlight, the spot and local cable TV advertising sales division of Comcast Corp., this morning unveiled Comcast Media 360, a new unit focused on helping marketers and agencies to leverage developing "cross-platform" advertising options. ...Read the whole story

  • ANA: Advertisers Need Brand-Specific Ratings, Not C7

    Some of the networks took advantage of upfront week to push for a new ratings currency that would include seven days of DVR playback versus the three days of playback included in the current ratings system (C3). The ANA is not as enamored of the move -- claiming that C7 will not give a clear picture of how many viewers watched specific ads. ...Read the whole story

  • Adobe PrimeTime Bridges Gap From TV To Online Video

    Adobe today will release a series of advancements for Project Primetime that supports TV ad content across connected devices. The new offering, Primetime Simulcast, allows media companies to simultaneously broadcast traditional channels online with dynamically inserted ads across devices. ...Read the whole story

  • TVB Promotes Spot TV As Better Buy

    Just days before the 2012-2013 upfront TV ad market is set to begin, the TVB, the television stations' advertising trade group, is making a case that spot TV can be cheaper than network TV -- at least as it concerns program pricing in the scatter market. ...Read the whole story

  • MundoFox Expands Reach To Majority Of Hispanic Markets

    MundoFox, the Hispanic-targeted network set to launch in August, has added a presence in Chicago and says it expects to add affiliates in New York and Houston soon. The network, with Spanish-language versions of U.S. programming, such as NatGeo Kids, the UFC and original programs, is a joint venture between News Corp. and Colombian broadcaster RCN. ...Read the whole story

  • Hulu To Debut 3 Original Series

    Delving deeper into original content, Hulu just unveiled three new series and seven exclusively licensed TV shows previously unavailable to U.S. audiences. Premiering throughout the summer, the half-hour shows include " Spoilers," a movie 'revue' hosted by filmmaker and geek god Kevin Smith; "Up To Speed," Richard Linklater's travel series, and "We Got Next," a comedy that follows a pickup basketball team. ...Read the whole story

  • Hispanic Sports Fans Rising, Sports Advertising Up

    It's not just soccer. From NASCAR to the NFL Draft, growth in Hispanic sports viewership is climbing significantly. At the same time, sports advertising as a whole continues its steady jump, according to Nielsen. ...Read the whole story

  • 'GMA' Gets Afternoon Spinoff

    With the recent success of "Good Morning America," ABC is launching a p.m. spinoff as a summer experiment. The hour-long "Good Afternoon America" is scheduled for a nine-week run starting July 9. ...Read the whole story

Media Insights Q&A With Turner's Gregg Liebman

Gregg Liebman, senior vice president, ad sales and sports research, Turner, started in the industry on the agency side before moving to the networks. This gives him a uniquely long-term perspective on the industry in general and in research specifically. In my interview with him, Gregg talks about his extensive research background from both an agency and content provider perspective, the importance of quality custom research in conjunction with syndicated services, Turner's groundbreaking approach to research, and some predictions about the media landscape in the next five years. ...More

  • Prediction For 2012-2013: A Different Network Winner

    Who will win the next TV season? How about a major change? CBS will take the 18-49 crown, according to Brad Adgate, senior VP and corporate research director for Horizon Media. Adgate says that 19 returning shows and the Super Bowl should finally put the network over the hump. ...More