If TV viewing patterns are a reflection of the American political zeitgeist, there may be no appetite for bipartisanship, no desire for common ground, no hunger to break the Washington … Read the whole story
MEC North America is rolling out a new ROI analytics tool, dubbed Crossmedia, that compares and optimizes the sales effectiveness of media plans across … Read the whole story
Industry-wide initiatives like Canoe Ventures may have floundered, but at least one major cable TV operator is muscling ahead with enhanced TV advertising buys … Read the whole story
Some of the networks took advantage of upfront week to push for a new ratings currency that would include seven days of DVR playback … Read the whole story
Adobe today will release a series of advancements for Project Primetime that supports TV ad content across connected devices. The new offering, Primetime Simulcast, … Read the whole story
Just days before the 2012-2013 upfront TV ad market is set to begin, the TVB, the television stations' advertising trade group, is making a … Read the whole story
MundoFox, the Hispanic-targeted network set to launch in August, has added a presence in Chicago and says it expects to add affiliates in New … Read the whole story
Delving deeper into original content, Hulu just unveiled three new series and seven exclusively licensed TV shows previously unavailable to U.S. audiences. Premiering throughout … Read the whole story
It's not just soccer. From NASCAR to the NFL Draft, growth in Hispanic sports viewership is climbing significantly. At the same time, sports advertising … Read the whole story
With the recent success of "Good Morning America," ABC is launching a p.m. spinoff as a summer experiment. The hour-long "Good Afternoon America" is … Read the whole story
Gregg Liebman, senior vice president, ad sales and sports research, Turner, started in the industry on the agency side before moving to the networks. … Read the whole story
Who will win the next TV season? How about a major change? CBS will take the 18-49 crown, according to Brad Adgate, senior VP … Read the whole story