Wednesday, May 23, 2012
  • Starcom, Dish Battle Over Ad-Skipping AutoHop

    Starcom MediaVest Group Exchange had been negotiating with Dish Network over a significant TV addressable advertising deal. But after hearing about Dish's new feature called AutoHop -- which allows viewers to access commercial-free prime-time programming from the four major networks, ABC, CBS, NBC, and Fox -- all talks are off. ...Read the whole story

  • MEC Debuts Analytics Tool To Optimize Media Sales

    MEC North America is rolling out a new ROI analytics tool, dubbed Crossmedia, that compares and optimizes the sales effectiveness of media plans across all paid, owned and earned media channels. The shop is telling clients they can expect to average 5% to 15% efficiency gains across their media plans by utilizing the new approach. ...Read the whole story

  • Honda, IndyCar, Mario Andretti ... And You?

    The company is tying a campaign about its racing mojo with the upcoming Indianapolis 500 race by extending a campaign, via RPA, Honda's agency of record, that began two years ago. The effort is called the "Fastest Seat In Sports." ...Read the whole story

  • Tribune May Sell Print, Broadcast Properties

    As part of Tribune's ongoing Chapter 11 bankruptcy proceedings, the corporation may be setting the stage for a sale of some media properties. Given the beleaguered state of the newspaper business, the company is probably more likely to choose to divest its big-city newspapers, like the 'Los Angeles Times.' ...Read the whole story

  • Rentrak, MasterCard To Merge TV Audience, Consumer Transactional Data

    Nielsen rival Rentrak this morning announced a deal with credit card giant MasterCard that it says will integrate Rentrak's TV audience data with MasterCard's "consumer trends and insights" derived from billions of payment transactions. Rentrak said the deal is intended to provide advertisers and agencies with "deeper insights into media consumption and aggregated consumer buyer behavior to help them reach their intended audiences more effectively." ...Read the whole story

  • As Millennials Grow Up, Big TV Faces A Race Against Time

    For cable and satellite TV providers like Comcast, DirecTV and Time Warner Cable, Millennials, or those young adults born between 1983 and 1997, represent both the greatest opportunity and biggest threat to their businesses. ...Read the whole story

  • Sales Increase, But 3DTV Excitement Lags

    According to The NPD Group, 3DTV unit sales increased 74% and revenues increased 64% in the first quarter of 2012 compared with the same period last year. They accounted for 11% of all flat-panel TV sales during the quarter. ...Read the whole story

  • Humorous AAMCO Campaign Makes Engine Noises

    Says Jack Bachinsky, VP marketing: "We decided to extend ["We Hear You,"] and this is the perfect next-generation ad." He says the "Trust" campaign reflects the importance of the issue based on consumer research. ...Read the whole story

Big Sports TV Still Commands Attention-Whatever The Cost

NBC says it will lose money on the London Olympics, according to Gary Zenkel, president of NBC Olympics and EVP for NBC Sports Group. This will be the second Olympics in a row where it has ...More