Advanced Search

• Scripps Exec Notes Scatter Uptick, YouTube Programming Options by David Goetzl

  Scripps Networks Interactive CFO Joe NeCastro says market trends look positive, with scatter pricing up in the single-digit range over levels in the spring of 2011. His company is also keeping an eye on YouTube, which is launching new online channels. ...Read the whole story

• Net-Connected TV Grows Ad Impressions by Wayne Friedman

  Net-connected TV video ad impressions are five times that of 2011. There are also five times more advertisers and 15 times more campaigns when comparing May 2012 versus May 2011, per Videology. Some of these devices include Smart TV, Apple TV, Google TV and Xbox 360. ...Read the whole story

• automotive Humorous AAMCO Campaign Makes Engine Noises by Karl Greenberg

  Says Jack Bachinsky, VP marketing: "We decided to extend ["We Hear You,"] and this is the perfect next-generation ad." He says the "Trust" campaign reflects the importance of the issue based on consumer research. ...Read the whole story

• TV Everywhere Apps Score Better On iPads Vs. Multichannel Distributors by Wayne Friedman

  Over-the-top mobile video services -- and TV Everywhere services from content owners -- are generally better performers when it comes to iPad downloads than TV Everywhere apps from multichannel video retailers. ...Read the whole story

• ABC TV Stations Set Alarm App To Promote Shows by David Goetzl

  If eight ABC stations have their way, viewers will go to sleep after watching "Jimmy Kimmel Live" and wake up listening to their branded alarm clocks. Call it a different version of "Good Morning America." ...Read the whole story

• technology Sales Increase, But 3DTV Excitement Lags by Aaron Baar

  According to The NPD Group, 3DTV unit sales increased 74% and revenues increased 64% in the first quarter of 2012 compared with the same period last year. They accounted for 11% of all flat-panel TV sales during the quarter. ...Read the whole story

• Rentrak, MasterCard To Merge TV Audience, Consumer Transactional Data by Joe Mandese

  Nielsen rival Rentrak this morning announced a deal with credit card giant MasterCard that it says will integrate Rentrak's TV audience data with MasterCard's "consumer trends and insights" derived from billions of payment transactions. Rentrak said the deal is intended to provide advertisers and agencies with "deeper insights into media consumption and aggregated consumer buyer behavior to help them reach their intended audiences more effectively." ...Read the whole story

• ABC Local Apps Stick To Basics: News, Weather, Traffic, Waking Up by Steve Smith

  Using a decidedly simple feature set for at-a-glance functionality, ABC's group of owned local TV stations has started rolling out "alarm clock" apps. The iOS apps are meant to cover the local news mainstays: news, time, weather, and traffic. ...Read the whole story

• spirits Skinnygirl In 'Drink Like a Lady' Campaign by Karlene Lukovitz

  Women "know what they want...and the art of socializing should be on their own terms," says Skinnygirls Cocktails founder Bethenny Frankel. Both the brand and the new campaign are about "reinventing the art of cocktailing," she adds. ...Read the whole story

• New Adap.tv Tool Seeks To Simplify Video Ad Technology Management by Ross Fadner

  Adap.tv on Wednesday introduced a new ad management product for video called App Center, which aims to make it easier for advertisers and publishers that buy and sell inventory using the video ad exchange to manage working with the 100+ technology providers in the video advertising ecosystem. ...Read the whole story

Big Sports TV Still Commands Attention-Whatever The Cost by Wayne Friedman

NBC says it will lose money on the London Olympics, according to Gary Zenkel, president of NBC Olympics and EVP for NBC Sports Group. This will be the second Olympics in a row where it has seeped red ink. ...More

• Converting TV's High Body Count To Real Life: Funeral Plans! by Wayne Friedman

  In TV, the phrase "You are dead to me!" has real meaning. But few are willing to plan for that eventuality in real life. ...More

• 'What Did I Miss?': TV Attention Suffers A Big Hit From Second Screens by Steve Smith

  Some TV content may be too good for the actual circumstances of consuming it in a multi-screen living room. Second screens certainly erode attention even as they offer some hope for retrieving it.. ...More

• New View On Viewers: Maybe Distractions Aren't Such A Bad Thing, After All by Gabe Samuels

  It is no secret that television viewing is not done in a vacuum and that viewers are distracted by the environment from paying 100% attention to television program. Past findings by media researchers, going back a half a century, have made this an indisputable fact. Therefore, media buyers and sellers accepted the fact that the ratings as provided by Nielsen and (former TV audience researcher) Arbitron and others have over-stated the true dimension of the TV audience. ...More

• Consumer Advocates Side With Aereo Against TV Networks by Wendy Davis

  The digital rights groups Electronic Frontier Foundation and Public Knowledge are siding with Barry Diller's online video start-up Aereo in its dispute with the TV networks. In court papers filed today, the groups asked U.S. District Court Judge Alison Nathan in New York to deny the networks' request for a preliminary injunction shuttering the start-up. ...More

• Video Ads, Banner Ads in TV Program Guides Drive Tune-In by Daisy Whitney

  As popular as social media is, many TV viewers still tune into the TV listings on the set itself to figure out what to watch. They also spend a lot of time in the electronic program guide, suggesting that the guide itself can be mined by marketers for untapped ad opportunities. ...More