• Acura Launches ILX With Gen Y Flavor

    The Torrance, Calif., luxury sibling of Honda is launching the vehicle with a new campaign from its U.S. agency of record, rp&. The campaign, which is also its biggest digital effort to date, uses music from The Ting Tings and Nick Waterhouse. ...Read the whole story

  • Lionsgate Develops Broadcast Shows, Debuts Sheen's 'Anger' On FX

    A month before the Charlie Sheen-starring "Anger Management" debuts on FX, producer Lionsgate said international distribution is already garnering more than $600,000 an episode in five territories. The show will launch with 10 episodes starting June 28. If certain FX ratings thresholds are met, a trigger kicks in for the production of 90 more. ...Read the whole story

  • TiVo Up 48% In Revs, But Losses Continue

    DVR and advanced TV systems maker TiVo reported a 48% first-quarter revenue gain to nearly $68 million with a net loss of almost $21 million. CEO Tom Rogers earned total compensation of $6.7 million in 2011, nearly four times what he made the prior year. He offered no time frame for a financial return for investors. ...Read the whole story

  • 'Touch,' 'Duet' Underwhelm, 'Big Bang' A Bit Better

    Broadcast programming for the last Thursday in May wasn't very gripping for viewers. The highest-rated show of the night was a rerun of CBS' "Big Bang Theory" at 8 p.m., while three original shows didn't overwhelm viewers. ...Read the whole story

  • Nissan Taps Fastest Man For Global Push

    The rhetorical question is central to a new global campaign that will roll out over the next two to three years in support of Nissan's "Power 88" business plan to invest in new markets, products and technologies. ...Read the whole story

Consumers Complain More About Digital Ad Content, But What About Clutter?

Complaining about TV commercials is a longtime consumer pastime. Now consumers have another whipping post when it comes to ad messaging: the Internet. ...More

  • Point That Finger In The Other Direction

    I can't think of another industry with as much dysfunctional interdependence as the television business. The programmers need and hate the carriers, advertisers need and hate the networks, and everyone needs but hates their cable company. So it's not a big surprise that all of the major TV networks, with the odd exception of ABC, have filed lawsuits against Dish Network for its new AutoHop feature, which lets subscribers instantly skip commercials within a few hours after they have recorded prime-time programming. ...More

  • TNT Does 'Dallas' Right

    If you have fond memories of the high drama at those annual Ewing barbecues, then you're likely to agree that the return of "Dallas" on June 13 just might be the most exciting television event of the year. That may sound like an exaggeration, but consider the context: The original "Dallas," which ran on CBS from 1978-1991, remains one of the most popular and powerful television series of all time. In terms of overall impact, not to mention audience size, there hasn't really been a series like it since. ...More

  • Can 'Mad' Women Crash Through the Glass Ceiling?

    Sunday's brilliant "Mad Men" episode, "The Other Woman," touched on the contemptuous treatment of women in the workplace. The year was early 1967, when women were far from breaking the "glass ceiling" of America's corporate world. We combed through the Archive to hear what some of the women who paved the way to the executive suites in the advertising-adjacent industry of television had to say about their own experiences: ...More

  • Teens Still Into Bedroom TV Viewing

    According to Nielsen, 12-17 year olds represent an outsized share of game console usage, more than triple that of their share of TV or DVR usage, and watching or playing just about anywhere in the home, including basements and garages. 52% of their time spent with a gaming console happens in either non-traditional spaces or bedrooms while 48% is spent gaming in more social environs, such as a living or family room. ...More

  • With Ratings Down, Cable News Nets Turn To The Presidential Picture To Feed The Beast

    Thursday afternoon: a live White House event to unveil portraits of George W. Bush and his wife Laura. All three major cable news networks carried the event. One day before, ratings were released showing that the three networks were down for May versus a year ago. Any connection, you say? ...More

  • Return-Path-Data Lexicon: Viewing in the Buffer

    With the advent of trick play capabilities, viewers can avail themselves of a variety of time-delayed viewing opportunities. Past columns on live and time-shifted viewing focused on the two best known forms of video content consumption. Today we explore a third type of viewing behavior that is made possible because of the DVR: "Viewing in the Buffer." ...More