Disney Sets Agenda With Anti-Obesity Move by David Goetzl

Disney has set the agenda. When a company of its stature marks such a popular line in the sand in its advertising policies, it will be difficult for its competitors such as Nickelodeon and Cartoon Network not to follow. ...Read the whole story

  • Cable Ratings Impacted By Streaming Rivals by Wayne Friedman

    Some traditional cable TV program ratings may be affected by Netflix, Amazon and other services that offer up rerun programming, since major cable groups have seen viewership declines. Online platforms are impacting traditional media in the syndie and rerun arenas. ...Read the whole story

  • MTV Digital Series Is A Teen Wolf In Transmedia Clothing by Joe Mandese

    In an important test of a new interactive storytelling experience, MTV this week launched a new series called "Teen Wolf." While the second season of the MTV series by that name debuted Sunday night following its telecast of the 2012 MTV Movie Awards, a new, parallel, interactive version of the series debuted Monday on a variety of screens -- just not television ones. The main platforms for the interactive "Teen Wolf" series are fans' own personal screens -- whether they are PC, tablet or handheld -- and the primary distribution engine for it is Facebook, where the series has already ...Read the whole story

  • Disney Bans Junk Food Ads From TV by Wayne Friedman

    Walt Disney will announce a radical plan to ban junk food and other high-calorie kids' food commercials from its networks and stations -- all of which will initially hurt TV advertising sales. ...Read the whole story

  • Forecast: CBS Non-Ad TV Revs Will Surpass TV Ad Revs by Wayne Friedman

    One Wall Street analyst sees CBS becoming less dependent on advertising sales in five years -- with TV advertising representing less than 50% of its revenues from all its TV businesses. ...Read the whole story

  • automotive Scion Flexes FR-S Muscle With New Campaign by Karl Greenberg

    Because this is the first true performance vehicle under the Scion lineup, the campaign,via AOR San Francisco-based Attik takes digital, TV, print and out of home elements beyond the usual pure-Millennial channels. ...Read the whole story

  • 4As Issues Guides For Brand Ads In Face Of Political Onslaught by Steve McClellan

    The American Association of Advertising Agencies (4As) has issued an advisory bulletin to members with some tips for dealing with the chaos that lies ahead on the airwaves, due to the expected tsunami of political ads as the election nears. ...Read the whole story

  • financial services Bank of America Launches Two Efforts by Tanya Irwin

    Bank of America is launching two advertising efforts, one for its Merrill Lynch Wealth Management product and the other for U.S. Trust, geared toward high net worth and ultra high net worth individuals and families. ...Read the whole story

  • telecom Boost's '4Genie' Grants Wireless Wishes by Aaron Baar

    Boost Mobile is moving from being an amplifier of consumers' complaints about their wireless providers to showing how it can solve those problems in a new marketing campaign for its prepaid wireless programs. ...Read the whole story

  • HSN Expands Into Digital, Gaming by David Goetzl

    As HSN looks to expand its traditional home shopping business further into digital platforms, a redesign of its platform is expected. Part of HSN's goal is to turn HSN.com into an "experiential" locale. ...Read the whole story

  • Netflix Says It's Not Hurting Nick Ratings by David Goetzl

    Netflix Chief Content Officer Ted Sarandos says having Nickelodeon programming on Netflix is not contributing to the kids' network's declining ratings. At the same time, he said Netflix's relationship with Viacom, which owns Nick, MTV and Comedy Central, is a strong one. ...Read the whole story

  • Netflix: We Are the Evolution of Television by Ross Fadner

    Ever since Netflix announced that it was looking to acquire and develop original content, critics have dismissed the move as a weak attempt to become more like HBO. But Netflix Chief Content Officer Ted Sarandos thinks HBO and other media companies with TV Everywhere offerings are actually trying to become more like the on-demand streaming video service. ...Read the whole story

While Getting Deeper Into Homes, Comcast Won't Give Up On Cable's Original Mission by Wayne Friedman

One would think cable TV operators -- with all the other products they sell into households -- could almost care less about getting growth from adding more basic cable subscribers.But apparently that isn't the case for Comcast. ...More

  • Outside Television; Cenergy by Amy Corr

    Outside Television named Cenergy as its first-ever advertising agency of record. First work breaks in June. Spending was not released. ...More