Could Canoe Ventures have succeeded by focusing on using a "second screen" as the platform for its interactive advertising initiatives rather than the one that has dominated living rooms for … Read the whole story
TV is still the media elephant in U.S. living rooms, but the way Americans watch television and other forms of video programming is changing … Read the whole story
Are commercial-specific TV ratings the way to go in the future? Not according to GroupM Global CEO Irwin Gotlieb, who dismisses the idea as … Read the whole story
Global television advertising sales will continue to climb in the next four years -- albeit at a slower pace than in recent years. PriceWaterhouseCoopers' … Read the whole story
Looking to bridge the gap for kids when it comes to online TV program viewing, seven broadcasting networks say they plan to offer additional … Read the whole story
A Google ad research executive made a pitch Tuesday to use digital metrics as the jumping-off point to build a cross-measurement platform that includes … Read the whole story
A pair of feasibility studies on cross-platform measurement found that a considerable number of viewers are accessing related content on multiple screens, while suggesting … Read the whole story
It is not enough to promote new TV shows on one's own network. Recent analysis from The Nielsen Company in looking at 60 promotional … Read the whole story
Syndicated episodes of "House, which finished its run on Fox in May, will take over Tuesdays on MyNetworkTV this fall. Read the whole story
Many top-rated network TV shows witnessed a greater percentage of their viewers time-shifting their programs, such as "Glee" and "Grey's Anatomy." A few top-rated … Read the whole story
"Annoying Orange" has made the transition from YouTube to television, with the series debuting on Cartoon Network last night. Having logged in more than … Read the whole story
Valerie Schaer has been named executive vice president, creative affairs, NBCUniversal Domestic Television Distribution. Read the whole story
Current TV hired Francis Kane as senior vice president, ad sales marketing and Lory George as vice president, digital ad sales. Read the whole story
In the future, my nasty mood may help find a commercial that'll fit my dark state: a sarcastic-laced promo for a wise-guy type of … Read the whole story
The average U.S. user of Facebook spent over six hours on the site in April, according to comScore, up 16% from just over five … Read the whole story
The decision by the broadcast networks to include content ratings -- TV-PG, TV-14 TV-MA and the like -- on their Web site streaming of … Read the whole story
Intel says new TV technology will do what we believe is inevitable: With new facial recognition technology, TV will look at us as we … Read the whole story
The pending return of "Dallas" to TV June 13 (on TNT) has produced a flood of reminiscences about the original series. You can't help … Read the whole story
Shortly after Henry Blodgett's post "Don't Mean To Be Alarmist, But The TV Business May Be Starting To Collapse," the television industry responded quickly, … Read the whole story