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• Group M's Gotlieb Rejects Ad-Specific Ratings, Favors Consistency by Steve McClellan

  Are commercial-specific TV ratings the way to go in the future? Not according to GroupM Global CEO Irwin Gotlieb, who dismisses the idea as impractical. He calls it a step that could potentially undermine the national TV ratings system. "The more granular you get, the higher your standard error goes," he notes. ...Read the whole story

• Global TV Ad Sales On The Rise by Wayne Friedman

  Global television advertising sales will continue to climb in the next four years -- albeit at a slower pace than in recent years. PriceWaterhouseCoopers' new entertainment and media report says the market will grow at a 6.6% compounded rate, totaling $254.7 billion by 2016. ...Read the whole story

• Off-Channel Promos Crucial In Reaching Mass Audience by Wayne Friedman

  It is not enough to promote new TV shows on one's own network. Recent analysis from The Nielsen Company in looking at 60 promotional campaigns for shows that debuted last fall revealed that just 40% of viewers who tuned into a new series came from on-channel promotion. ...Read the whole story

• Google Exec: Cross-Platform Metrics Needed To Optimize Media Buys by David Goetzl

  A Google ad research executive made a pitch Tuesday to use digital metrics as the jumping-off point to build a cross-measurement platform that includes TV and mobile usage. ...Read the whole story

• Election Ad Dollars Skyrocket by David Goetzl

  Political ad spending continues to boom this year. In the period from May 6-June 3, total TV political spending for the year rose 53% to $473 million, according to a new Wells Fargo report. PACs and SuperPACs are poised to inject more money than ever. ...Read the whole story

• Go Daddy Taps Deutsch For Olympics Campaign by David Goetzl

  Go Daddy, the Internet domain provider that has built a brand partly on Super Bowl commercials, has tapped IPG agency Deutsch for an Olympics campaign on NBCUniversal properties. Go Daddy has produced most of its yearly Super Bowl spots in-house, so the move to "official Madison Avenue" is notable. ...Read the whole story

• TiVo Links With PayPal For T-Commerce by David Goetzl

  TiVo wants to use its platform for t-commerce. The company has inked a deal with PayPal to serve as the payment processing service. TiVo plans to roll out campaigns on its interface with watch-and-buy functionality in the fall. ...Read the whole story

• Connected TV Users On Rise by Wayne Friedman

  So far this year, 21% of TV consumers have connected to the Internet through the traditional TV boxes. Connected TV users primarily use their systems for Web browsing, viewing videos through subscription services, such as Netflix, online gaming and visiting Facebook. ...Read the whole story

• YouTube Hit 'Annoying Orange' Debuts on TV by Ross Fadner

  "Annoying Orange" has made the transition from YouTube to television, with the series debuting on Cartoon Network last night. Having logged in more than 1 billion video views on YouTube, "Annoying Orange" will set out to prove that an online video sensation can make the successful crossover to TV. ...Read the whole story

• Report: Cable Companies in Antitrust Probe over Data Caps, TV Everywhere by Ross Fadner

  The Department of Justice is investigating cable companies for possible antitrust practices, particularly with respect to the threat posed to their businesses by online video companies like Netflix. Any decision taken in Washington would likely have far-reaching implications for online video and cable companies alike. ...Read the whole story

• Current TV; Francis Kane and Lory George by Amy Corr

  Current TV hired Francis Kane as senior vice president, ad sales marketing and Lory George as vice president, digital ad sales. ...Read the whole story

• Valerie Schaer; NBCUniversal Domestic Television Distribution by Amy Corr

  Valerie Schaer has been named executive vice president, creative affairs, NBCUniversal Domestic Television Distribution. ...Read the whole story

Commercials Targeted To Your Emotional State? by Wayne Friedman

In the future, my nasty mood may help find a commercial that'll fit my dark state: a sarcastic-laced promo for a wise-guy type of crime show, for example. ...More

• Online Video Use Boosts TV Viewing, Engagement, comScore Study Finds by Daisy Whitney

  While the bulk of TV audiences are still reached via TV only, the online scope of TV networks is growing, according to a just-released comScore study. About 26% of audiences are reached with content online, and 12% specifically with online video, comScore said in analyzing the results of a study of 10 TV networks and media brands conducted for The Coalition for Innovative Media Measurement, a group comprised of TV networks, media agencies and major consumer brands. ...More

• Episode 513: Three Hotel Rooms, Two Bloody Mouths, One Stiff Upper Lip by Barbara Lippert

  Capping a season with story lines that recently featured prostitution and suicide (and Peggy leaving!) all within the Sterling Cooper Draper nuclear family, "The Phantom," the season 5 finale, had much in the way of mushrooms and clouds to live up to. For the first 50 minutes, however, it felt repetitive and desultory, like "Groundhog Day" with a touch of "Marathon Man" (OK, Don, find a dentist already!). But the last six minutes were colossally great, even awe-inspiring. There were no huge surprises, but it built up the kind of masterly payoff that comes only from the expert synthesis of ...More

• The TV Viewership Fallacy by Tod Sacerdoti

  Shortly after Henry Blodgett's post "Don't Mean To Be Alarmist, But The TV Business May Be Starting To Collapse," the television industry responded quickly, most notably with Brian Wieser's response, "Oh, Please, Of Course TV Isn't Going To Collapse -- We're Watching More All The Time!" While these pundits throw grenades back and forth about the future of video advertising, it has become clear to me that all sides are missing some very important facts that suggest TV viewership numbers are grossly inflated when compared to digital. ...More