TVBlog
Based on new research, Democratic and Republican political consultants have to be crestfallen that HBO and Showtime accept no advertising. If their ads look to convert the non-believers, these pay-TV … Read the whole story
Microsoft Corp. is launching a new line of interactive TV ads that will be shown on Internet-connected Xbox 360 consoles starting this fall. According … Read the whole story
Thom Beers, whose FremantleMedia-owned company has produced some blockbuster male-targeted reality shows, is going over the top with a new venture. Beers has launched … Read the whole story
Moving further into the TV authenticated world, Disney/ABC Television announced new elements of its wide-ranging programming deal with Comcast: the launch of new mobile … Read the whole story
Although its teams are not in the biggest TV markets, game two of the NBA Finals continued to show higher results than a year … Read the whole story
NBC will use dual stunts to give a lift to a pair of new fall comedies: premiering them following Olympic coverage without commercials. "Go … Read the whole story
Kellogg's Crunchy Nut is targeting adults with a humorous new campaign featuring "The Crunchy Nut" -- a live faux-superhero character on missions to "seek … Read the whole story
- COMMENTARY
This year's upfront market has been a real snoozer -- a real bore. In particular, the broadcast part of the marketplace has come in … Read the whole story
- COMMENTARY
Connectivity is fast becoming a standard expectation of television viewers through their use of such offerings as VOD and in connected TV. This week's … Read the whole story
- COMMENTARY
Last week, in a now-(in)famous column -- "Don't Mean To Be Alarmist, But The TV Business May Be Starting To Collapse" -- Business Insider's … Read the whole story
- COMMENTARY
The new series everyone will be talking about next week is HBO's "The Newsroom," a timely drama about the staff at a cable news … Read the whole story
- COMMENTARY
You think interactive TV advertising is cool? You know -- the new type of commercials where you hit a few buttons on your remote … Read the whole story
