Monday, June 18, 2012
  • U.S. Ad Spend Rises, Sports, Syndicated Shows Propel TV

    U.S. advertising spending will continue to register moderate growth in the upcoming quarters, similar to the levels achieved in the first quarter of 2012. Kantar Media says ad sales were up 2.6% in the first quarter to $32.9 billion, versus flat spending for the last six months of last year. ...Read the whole story

  • GroupM Recruits Chinese Ad Talent From Reality Show

    WPP's GroupM has launched what it says is the first reality show in the country, called "GroupM Young Power," streamed on Beijing-based video hosting service Youku.com. The 10-episode series features 10 young people competing in an elimination-style competition for a full-time position within GroupM or one of its agencies in China. ...Read the whole story

  • MundoFox Signs Affiliates, Top-Notch Sponsors

    The new Fox-owned entry will be a broadcast network. It has signed affiliates in 40-plus markets in advance of its mid-August launch. The network, which will accept ads in English and Spanish, also has signed a trio of top-line launch sponsors. ...Read the whole story

  • Nissan Rolls Out Biggest Campaign For Altima

    Nissan North America today is launching the campaign for its 2013 Altima. It will be the company's largest ever. The effort, via TBWA\Chiat\Day, begins with four TV spots, a lot of digital advertising, plus print and out-of-home. ...Read the whole story

Around The Net

  • MundoFox Attracts Toyota, L'Oreal Before TV Launch Ad Age

    MundoFox, the new U.S. Spanish-language network that debuts in August, will air a movie trailer for "Won't Back Down" -- a promotional effort by sister company 20th Century Fox, about two mothers trying to change an inner-city school. It will also run commercials from at least 12 charter advertisers, including L'Oreal, Toyota Sales USA and T-Mobile USA. In addition to TV ads, client buys include custom "capsules" on air, Web chats with actors and actresses, integration with host segments around airings of movies, placement in prime-time shows and appearances in digital and social-media venues hosted by the network. MundoFox has ... ...Read the whole story

  • Q1 TV Ad Spend Increases Year-Over-Year Adweek

    Kantar media’s latest report shows Q1 ad spending increased 8% compared to last year. The main reason: sports marketing. Spending rose from $16.5 billion in Q1 2011 to $17.8 billion in Q1 2012, thanks to a plethora of live sporting events like the NCAA Tournament and Super Bowl. “Without all those sports dollars, the increases would have been much more modest,” said Adweek. ...Read the whole story

Is There A Generation Gap In The Media Industry?

We've all heard about "generation gaps" where there are completely different perspectives and attitudes on a range of subjects based on an individual's age and place in the society. The biggest generation gaps occur during periods ...More

  • Reality TV's Real Successes, Failures And Viewer Aspirations

    Just in case you still don't know, it's worth repeating: Reality shows are phony three-quarters of the time. Mike Fleiss, creator and executive producer of ABC's "The Bachelor," said recently at the Banff World Media Festival: ...More

  • Connected TVs, Gaming Consoles Driving Long-Form Video Adoption

    Sure, video viewers are watching more TV shows, movies and other long-form content via broadband video -- but which devices are getting the most action? The answer: gaming consoles and connected TVs, said Ooyala in its ...More