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• automotive Nissan Rolls Out Biggest Campaign For Altima by Karl Greenberg

  Nissan North America today is launching the campaign for its 2013 Altima. It will be the company's largest ever. The effort, via TBWA\Chiat\Day, begins with four TV spots, a lot of digital advertising, plus print and out-of-home. ...Read the whole story

• GroupM Recruits Chinese Ad Talent From Reality Show by Steve McClellan

  WPP's GroupM has launched what it says is the first reality show in the country, called "GroupM Young Power," streamed on Beijing-based video hosting service Youku.com. The 10-episode series features 10 young people competing in an elimination-style competition for a full-time position within GroupM or one of its agencies in China. ...Read the whole story

• MundoFox Signs Affiliates, Top-Notch Sponsors by David Goetzl

  The new Fox-owned entry will be a broadcast network. It has signed affiliates in 40-plus markets in advance of its mid-August launch. The network, which will accept ads in English and Spanish, also has signed a trio of top-line launch sponsors. ...Read the whole story

• 'X Factor,' 'Glee' Get Early Premieres, 'Mob Doctor' Debuts In Fall by Wayne Friedman

  Only Fox's "X Factor" and "Glee" will have their season premieres before the official season begins. Fox gets rolling the week after with "Bones" on Monday at 8 p.m. and new show "The Mob Doctor" at 9 p.m. ...Read the whole story

• Broadcast-Only Homes Increase, Economy Cited As Reason by David Goetzl

  Research from GfK Media might give heat to the argument that cord-cutting is rising with increased digital opportunities, although a GfK researcher disagrees. A GfK survey found significant growth in the number of homes with only over-the-air TV reception, increasing from 15% last year to 17.8%. ...Read the whole story

• Evan Scheffel; Twentieth Century Fox Television Distribution by Amy Corr

  Evan Scheffel was promoted to senior vice president, worldwide pay television and subscription video on demand for Twentieth Century Fox Television Distribution. ...Read the whole story

• Sponsorship Group for Public Television; Marc Lehner by Amy Corr

  Sponsorship Group for Public Television hired Marc Lehner as managing director sponsorship sales. ...Read the whole story

Live Unplanned TV Events Take Viewers In Rude Directions by Wayne Friedman

Sorry, this column may be interrupted... it could go off-script. ...More