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• Big TV Manufacturers Debut Platform-Independent Alliance by Wayne Friedman

  Big TV companies LG Electronics and TP Vision (which manufactures Philips-branded TV sets in many territories) have started the Smart TV Alliance, intent on creating a "non-proprietary ecosystem for application developers to create attractive, platform-independent services." ...Read the whole story

• packaged goods Huggies Enlists Mexican TV Star For Campaign by Tanya Irwin

  Huggies is targeting Hispanic parents with a campaign featuring Mexican TV personality and father of two Poncho de Anda. In addition to the partnership with Poncho de Anda, Huggies is launching a full Spanish-language marketing campaign including TV, print and online advertising. ...Read the whole story

• Broadcast Dips, Cable Holds As Season Ends by Wayne Friedman

  Looking at the last third of the TV 2011-2012 season -- over a broader week-long viewing metric -- broadcast networks sank in viewership versus the year before. TV cable networks were virtually flat. ...Read the whole story

• Back In The House: Arsenio Hall Returns To Late Night by Wayne Friedman

  Getting a push from his recent "Celebrity Apprentice" appearance, Arsenio Hall will restart another late-night syndication TV talk show. ...Read the whole story

• Baby Boomers Are Big Video Consumers by Wayne Friedman

  A new wave of digital TV users has arrived: video consumers 50+. A study from the Cable & Telecommunications Association for Marketing and research concern Chadwick Martin Bailey found that nearly 40% of the 50+ crowd have viewed a premium TV show or movie in the past week. ...Read the whole story

• Viewers Appreciate Netflix Price, Flexibility by David Goetzl

  New research may indicate that Netflix's appeal vis--vis HBO, Showtime and pay-per-view films may be less than expected, given the relatively low cost. Parks Associates found that 17% of those watching HBO and other premium networks consider going with Netflix instead. ...Read the whole story

• Evan Scheffel; Twentieth Century Fox Television Distribution by Amy Corr

  Evan Scheffel was promoted to senior vice president, worldwide pay television and subscription video on demand for Twentieth Century Fox Television Distribution. ...Read the whole story

• Sponsorship Group for Public Television; Marc Lehner by Amy Corr

  Sponsorship Group for Public Television hired Marc Lehner as managing director sponsorship sales. ...Read the whole story

Quick TV Calculation: I've Seen About 11,000 TV Episodes -- Almost For Free by Wayne Friedman

Few feel guilty about downloading songs and passing them around to friends, despite the musicians outcry. But what if they announced they were sharing TV show for free? Would freely announce we were ripping off Hollywood writers and actors? ...More