A La Carte Cable Scenario: Pricey, Fewer, And Less-Profitable Channels, Viewer Hunger?

In an unbundled, a la carte cable TV world, you are looking at a much smaller selection of cable channels being profitable -- maybe five to 10. This figure is what Laura Martin, media analyst of Needham & Co., estimates. That's out of some 125 viable cable networks, which would then be uneconomic to run. (Of these, 60-plus cable networks sell significant advertising inventory). ...More