The swirl of activity in Washington this summer with potentially massive effects on the local station business has been remarkable. So far, the stations are batting .500 with a key at-bat coming. The blitz of activity has been wide-ranging, touching on the stations' two major revenue sources (advertising) and (carriage payments) and involving all three branches of government. ...
Nielsen has moved to a second European territory and Asia with its measurement product that gauges the effect a TV spot has on brand ... Read the whole story
Looking to entice sports viewers for its big August London Olympics push, NBC rolled out coverage of the U.S. Olympics Trials on Sunday. But ... Read the whole story
State Farm gets its name on the event logo, and throughout the arena and stage set up, during the live telecast on ESPN. State ... Read the whole story