• Nielsen To Increase Sample Sizes In Local Markets, Use STB Data

    After lengthy testing, Nielsen has a plan that would upend its measurement system for local markets by increasing sample sizes significantly, while also using set-top-box data and a new device known as a code reader. The new system would bring daily ratings to the diary-only markets that now only receive ratings four times a year during sweeps periods. ...Read the whole story

  • Ford Launches 'Random Acts of Fusion'

    The automaker, which by now could probably publish a textbook on social-media launch strategies for cars and crossovers, is starting up a new social-focused campaign for the new 2013 Fusion, the third-generation of the vehicle. ...Read the whole story

  • Electus Brings 'Babble' To YouTube's LOUD

    Keeping the focus on fresh content, multimedia entertainment studio Electus has partnered with actor/director duo Kevin Smith and Ralph Garman to launch their podcast show "Hollywood-Babble On This Week" on its new YouTube channel, LOUD. ...Read the whole story

  • CBS: TV Spots More Effective Using Neuroscience Techniques

    CBS will use neuroscience to help create promotional campaigns for four TV shows this fall. The technology enables the most effective scenes within a TV spot to be identified and edited into shorter and often more "neurologically" impactful marketing messages. ...Read the whole story

  • Walgreens Offers Free HIV Testing

    And in 138 additional stores, it is publicizing the free testing, using posters, postcards and in-store audio. It also plans to promote the message on New York Times Square's digital display, the largest billboard of its kind in the country. ...Read the whole story

  • Second-Screen Viewing Soars, Measurement Key

    The rapid adoption of second digital video screens continues apace. In just the last 12 months, Nielsen says smartphone penetration has risen 34%, with tablets increasing 400%, and Internet-connected TV 25% higher. Gaming console growth has climbed 1% in the last 12 months. ...Read the whole story

  • Brut Seeks 'The Essence Of Man'

    The men's aftershave brand is launching a campaign that offers a new spin on machismo. The TV and digital effort is -- like the previous offbeat humorous campaigns -- focused on young guys with a digital media orientation. ...Read the whole story

  • PGA Tour Takes Back Digital Control

    Turner's swing managing the digital properties for the PGA Tour is moving toward the 18th hole. An arrangement that began in 2006 will end as the Tour regains control in January. The moves comes as the PGA Tour signed nine-year TV deals with CBS and NBC last year that include simulcasting rights on networks' sites and PGATour.com. ...Read the whole story

Boys Like 'Girls'

So after all the predictions that HBO's "Girls" would be the next "Sex and the City" and hosannas about how great it was that women would finally (finally?) get a voice on television, it turns out that the largest audience for this show was men. According to Nielsen's Live +7 ratings, which includes a week of DVR playback, an average of 712,00 men watched "Girls" over the first eight weeks of the season, compared to 573,000 women. ...More

  • How To Make Mobile Video To Complement The TV Experience

    Mobile is both its own beast and an increasingly important venue for video. You've seen all the reports on mobile video viewing increasing. Much of that increase comes from a growth in complementary TV viewing -- either in looking up videos related to TV content, or tuning into TV shows or clips. But the mobile viewing experience isn't always pleasant for consumers. ...More

  • More On: What Do We Mean By 'Television'?

    A few weeks ago I wrote about what I saw as the transition of the definition of "television." I started to think about this issue when Nielsen recently lowered its Total U.S. Universe estimate of Television households -- the second time in as many years. But is "television" -- or even "television households," for that matter -- really best defined using a hardware-based television set definition? And if so, shouldn't it contain all hardware platforms on which one can receive television-based content? Not surprisingly, others in the industry are also re-examining the concept of television and what it has become ...More

  • TV News As Fiction: Gauging Viewer Interest In The Process And The Boring Facts

    We want our TV news shows and newsroom personnel to pursue the facts, the truth -- and maybe be a little smart as well. HBO's new "The Newsroom" does feed into this premise. Critics have already moaned that the creator of the series, Aaron Sorkin, who also created "West Wing," and wrote the movies "Social Network" and "Moneyball," has left some telltale signs of his work: the speechy, preachy, diatribes; the fast-talking quick wits; and the moral high ground. ...More