Members of a House subcommittee on communications and technology got down to business with industry executives from many precincts Wednesday, debating issues such as the state of the retransmission consent … Read the whole story
After lengthy testing, Nielsen has a plan that would upend its measurement system for local markets by increasing sample sizes significantly, while also using … Read the whole story
The automaker, which by now could probably publish a textbook on social-media launch strategies for cars and crossovers, is starting up a new social-focused … Read the whole story
Keeping the focus on fresh content, multimedia entertainment studio Electus has partnered with actor/director duo Kevin Smith and Ralph Garman to launch their podcast … Read the whole story
CBS will use neuroscience to help create promotional campaigns for four TV shows this fall. The technology enables the most effective scenes within a … Read the whole story
And in 138 additional stores, it is publicizing the free testing, using posters, postcards and in-store audio. It also plans to promote the message … Read the whole story
The rapid adoption of second digital video screens continues apace. In just the last 12 months, Nielsen says smartphone penetration has risen 34%, with … Read the whole story
The men's aftershave brand is launching a campaign that offers a new spin on machismo. The TV and digital effort is -- like the … Read the whole story
Turner's swing managing the digital properties for the PGA Tour is moving toward the 18th hole. An arrangement that began in 2006 will end … Read the whole story
So after all the predictions that HBO's "Girls" would be the next "Sex and the City" and hosannas about how great it was that … Read the whole story
Mobile is both its own beast and an increasingly important venue for video. You've seen all the reports on mobile video viewing increasing. Much … Read the whole story
A few weeks ago I wrote about what I saw as the transition of the definition of "television." I started to think about this … Read the whole story
We want our TV news shows and newsroom personnel to pursue the facts, the truth -- and maybe be a little smart as well. … Read the whole story