Monday, July 2, 2012
  • Extreme Reach Delivers TV Spots Via The Cloud

    New cloud-based TV services are taking hold. Extreme Reach, a video distribution company, says it now delivers 98% of its client TV commercial via a cloud-based service. The company claims to be the largest digital ad serving network. ...Read the whole story

  • New Applebee's Campaign: 'See You Tomorrow'

    "'See You Tomorrow' represents the next step of our revitalization and a departure for the Applebee's brand," noted Becky Johnson, Applebee's VP of culinary and marketing. "We're focusing on our culinary credibility." ...Read the whole story

  • Gain Goes For Odor Ardor

    Scent can be a powerful motivator, evoking memories and emotions in people in ways other senses and tools can't. With that in mind, P&G's Gain laundry detergent is launching a tongue-in-cheek digital campaign to match people with their perfect scent. ...Read the whole story

    Around The Net

    • Breaking Bad & Good News: Dish Deletes AMC -- But Cable Channel Gets AT&T U-Verse DealPaid Content

      This weekend brought both good and bad news for AMC Networks, owner of cable channels AMC, IFC and WE tv. The good: it signed a new carriage deal with AT&T U-Verse (financial terms not disclosed). The bad: satellite company Dish Network dropped AMC from its roster -- just two weeks before the premiere of AMC's critically lauded "Breaking Bad." He said/she said: AMC claims Dish never discussed rates with it, and that the decision to end carriage of AMC channels had "everything to do with an ongoing $2.5 billion breach-of-contract suit currently standing between the two companies," writes Daniel Frankel. ... ...Read the whole story

    • NBC To Air Live Broadcast Of 'Sound Of Music'The Hollywood Reporter

      The hills will be alive again on national TV, as "Smash" producers Craig Zadan and Neil Meron begin work on a new production of the 1959 Broadway hit "The Sound Of Music" set for live broadcast on NBC. No lip-synching allowed! The network is thus reviving "a tradition of broadcasting musicals live" that was part of 1950s TV, according to NBC Entertainment Chairman Robert Greenblatt. Airdate isn't available yet, but "casting will begin immediately," writes Lesley Goldberg. ...Read the whole story

    • Fastest-growing In Online Piracy? Live TV Digital Spy

      Websites offering illicit streams of live television are the fastest-growing area of online piracy, according to a joint report by Googleand PRS for Music. The study analysed a sample of 153 sites "believed to be significantly infringing copyright" to see the business models that are most commonly used by providers. It discovered six areas of core activity -- Live TV Gateway, Peer-to-Peer (P2P) Community, Subscription Community, Music Transaction, Rewarded Freemium and Embedded Streaming. ...Read the whole story

    HBO's 'Newsroom' Milestone In Emerging T/V Business Model Continuum

    Last week's premiere of "The Newsroom" on HBO marked the return of Aaron Sorkin's special brand of premium television.It makes sense that Sorkin -- whose previous shows, "The West Wing, "Studio 60 On the Sunset Strip," ...More