In this month's Leaders & Bleeders, Nielsen gets credit for proposing an overhaul of local-market measurement, while station groups have reason to fear the next Congress may cut down on their burgeoning carriage fees. Also, the Supreme Court offers cable news networks a potential winner in the court of public opinion and GroupM reportedly miscalculates the upfront market. ...
New cloud-based TV services are taking hold. Extreme Reach, a video distribution company, says it now delivers 98% of its client TV commercial via ... Read the whole story
"'See You Tomorrow' represents the next step of our revitalization and a departure for the Applebee's brand," noted Becky Johnson, Applebee's VP of culinary ... Read the whole story
Scent can be a powerful motivator, evoking memories and emotions in people in ways other senses and tools can't. With that in mind, P&G's ... Read the whole story
Last week's premiere of "The Newsroom" on HBO marked the return of Aaron Sorkin's special brand of premium television.It makes sense that Sorkin -- ... Read the whole story