Dish Network should move to show its controversial ad-zapper places it at similar risk to the major networks. Otherwise, it's open to well-founded charges of hypocrisy, while perhaps giving opponents … Read the whole story
New cloud-based TV services are taking hold. Extreme Reach, a video distribution company, says it now delivers 98% of its client TV commercial via … Read the whole story
Scent can be a powerful motivator, evoking memories and emotions in people in ways other senses and tools can't. With that in mind, P&G's … Read the whole story
A Samsung spot, followed by four from consumer packaged-goods marketers, led rankings as the most effective ad in the April-June quarter, according to Ace … Read the whole story
"'See You Tomorrow' represents the next step of our revitalization and a departure for the Applebee's brand," noted Becky Johnson, Applebee's VP of culinary … Read the whole story
'Sports Illustrated' and NBC Sports are coming together to create a show: "Sports Illustrated" will include feature segments, original reporting and commentary from the … Read the whole story
Looking to hit the daytime syndication sweet-spot, a new TV promo for the touted daily syndicated show "Katie," from Disney-ABC Domestic Television, offers up … Read the whole story
NBC got some good Olympic news: All three major summer events -- women's gymnastics, swimming and track and field competitions -- scored higher results … Read the whole story
The "Power Rangers" franchise, which will celebrate its 20th anniversary in 2013, is coming to the CW this fall as part of the network's … Read the whole story
CPGs and restaurants had six of the top-10 best-performing TV ad spots during 2012's second quarter, according to Ace Metrix. The top-10 list was … Read the whole story
Facebook is pitching cable TV execs on the idea of paying the social networking giant for the added exposure it's popular "like" button generates … Read the whole story
I had breakfast last week with my friend Stan Joosten, who works in digital marketing innovation at P&G. We were talking about the role … Read the whole story
NBC's Summer Olympics are coming, and you might wonder how much commercial skipping will take place. Probably very little, among some 115 million U.S. … Read the whole story