• Extreme Reach Delivers TV Spots Via The Cloud

    New cloud-based TV services are taking hold. Extreme Reach, a video distribution company, says it now delivers 98% of its client TV commercial via a cloud-based service. The company claims to be the largest digital ad serving network. ...Read the whole story

  • Gain Goes For Odor Ardor

    Scent can be a powerful motivator, evoking memories and emotions in people in ways other senses and tools can't. With that in mind, P&G's Gain laundry detergent is launching a tongue-in-cheek digital campaign to match people with their perfect scent. ...Read the whole story

  • Report: Samsung Ranks As Most Effective Ad

    A Samsung spot, followed by four from consumer packaged-goods marketers, led rankings as the most effective ad in the April-June quarter, according to Ace Metrix. A Samsung ad finished first for the second quarter in a row with its spot for its "French Door" refrigerator; last quarter, the leading ad was for the Galaxy Note. ...Read the whole story

  • New Applebee's Campaign: 'See You Tomorrow'

    "'See You Tomorrow' represents the next step of our revitalization and a departure for the Applebee's brand," noted Becky Johnson, Applebee's VP of culinary and marketing. "We're focusing on our culinary credibility." ...Read the whole story

  • NBC, 'Sports Illustrated' Team For Show

    'Sports Illustrated' and NBC Sports are coming together to create a show: "Sports Illustrated" will include feature segments, original reporting and commentary from the magazine's editorial staff. Five hour-long episodes are currently scheduled to air over the second half of the year. ...Read the whole story

  • ABC Hits Warm, Fuzzy Tones In 'Katie' Promo

    Looking to hit the daytime syndication sweet-spot, a new TV promo for the touted daily syndicated show "Katie," from Disney-ABC Domestic Television, offers up some feel-good family themes. ...Read the whole story

  • Olympic Trials Score For NBC

    NBC got some good Olympic news: All three major summer events -- women's gymnastics, swimming and track and field competitions -- scored higher results on Sunday versus similar programming leading up to the 2008 Beijing Olympics. ...Read the whole story

  • 'Rangers,' 'Yu-Gi-Oh' Power CW On Saturday Mornings

    The "Power Rangers" franchise, which will celebrate its 20th anniversary in 2013, is coming to the CW this fall as part of the network's rebranding of its Saturday-morning block. A unit of Saban Brands will supply the five-hour programming block. ...Read the whole story

  • Q2's Best TV Ads: CPGs, Restaurants Dominate

    CPGs and restaurants had six of the top-10 best-performing TV ad spots during 2012's second quarter, according to Ace Metrix. The top-10 list was led by Samsung's "For Your Big Life" ad, for its French Door refrigerator, with an Ace Score of 697. ...Read the whole story

  • Report: Facebook Seeks TV Cash for Driving "Likes"

    Facebook is pitching cable TV execs on the idea of paying the social networking giant for the added exposure it's popular "like" button generates for their video content on its platform. ...Read the whole story

Agencies Mistake Social Apps For Television Spots

I had breakfast last week with my friend Stan Joosten, who works in digital marketing innovation at P&G. We were talking about the role of social Internet apps in brand-building, and how to expand them from tactical tools to long-term strategic platforms. One of the barriers to this happening is a common mode of thinking in the agencies that help handle app development. ...More