Double Amputee Gives NBC A Mettle Favorite by David Goetzl

Is this true? A double-amputee will be competing head-to-head this summer with some of the world's greatest athletes. Guys with legs. Same track, same rules. His distance to the finish line won't be any shorter. ...Read the whole story

  • Ad Dollars Shift As Boomers Age by Wayne Friedman

    Nielsen says three key consumer groups are rapidly changing for marketers: baby boomers, moms and lower income consumers. Though boomers control $230 billion in sales -- about half of the total for the U.S. overall -- they are moving out of the 18-49 demo. ...Read the whole story

  • Majority Of U.S. Homes Get Multichannel TV by Wayne Friedman

    Leichtman Research Group says 87% of TV homes subscribe to some form of multichannel video service. Only 6% of those with annual household incomes over $75,000 do not subscribe to a multichannel video service. ...Read the whole story

  • electronics Pelican Pushes Into Consumer Markets by Aaron Baar

    "We're all very familiar with the last few years, with the explosion of consumer products," Pelican president and CEO Lyndon Faulkner, tells "Marketing Daily." "Everybody's coming out with personal devices that all need protection." ...Read the whole story

What Facebook And TV Networks Will And Won't Do For Each Other by Wayne Friedman

What is the value of a "like" on Facebook for TV advertisers? For TV networks, the better question seems to be how much Facebook will essentially charge for that "like." ...More

  • Promote Off Own Air To Drive TV Viewership by Jack Loechner

    According to new research from Nielsen, promotion does drive TV viewership. Evaluating the impact of promotion on tune-in for over 60 different programs, promotion didn't work in only one instance where the issue was scheduling against the NBA Finals ...More