Thursday, July 5, 2012
  • Ad Dollars Shift As Boomers Age

    Nielsen says three key consumer groups are rapidly changing for marketers: baby boomers, moms and lower income consumers. Though boomers control $230 billion in sales -- about half of the total for the U.S. overall -- they are moving out of the 18-49 demo. ...Read the whole story

  • Majority Of U.S. Homes Get Multichannel TV

    Leichtman Research Group says 87% of TV homes subscribe to some form of multichannel video service. Only 6% of those with annual household incomes over $75,000 do not subscribe to a multichannel video service. ...Read the whole story

  • Pelican Pushes Into Consumer Markets

    "We're all very familiar with the last few years, with the explosion of consumer products," Pelican president and CEO Lyndon Faulkner, tells "Marketing Daily." "Everybody's coming out with personal devices that all need protection." ...Read the whole story

    Around The Net

    • Univision's WXTV Majors In Local NewsTVSpy

      Print newspapers might be outsourcing local coverage, as we noted in another item today, but some TV stations are majoring in local news --  like Univision's WXTV in New York. "At the end of the day people want to know what’s happening in their community,” says the station's general manager, Ramon Pineda, in this post.  WXTV is a Spanish-language station, of course, and that means it has a particular focus. As an example, Pineda cites the station's choice to lead with an item important to the Hispanic community -- a hate crime against three Mexicans -- rather than the story ... ...Read the whole story

    What Facebook And TV Networks Will And Won't Do For Each Other

    What is the value of a "like" on Facebook for TV advertisers? For TV networks, the better question seems to be how much Facebook will essentially charge for that "like." ...More

    • Promote Off Own Air To Drive TV Viewership

      According to new research from Nielsen, promotion does drive TV viewership. Evaluating the impact of promotion on tune-in for over 60 different programs, promotion didn't work in only one instance where the issue was scheduling against ...More