Television News Daily
Friday, July 6, 2012
  • Ad Dollars Shift As Boomers Age

    Nielsen says three key consumer groups are rapidly changing for marketers: baby boomers, moms and lower income consumers. Though boomers control $230 billion in … Read the whole story

  • Pelican Pushes Into Consumer Markets

    "We're all very familiar with the last few years, with the explosion of consumer products," Pelican president and CEO Lyndon Faulkner, tells "Marketing Daily." … Read the whole story

  • Majority Of U.S. Homes Get Multichannel TV

    Leichtman Research Group says 87% of TV homes subscribe to some form of multichannel video service. Only 6% of those with annual household incomes … Read the whole story

  • What Facebook And TV Networks Will And Won't Do For Each Other

    What is the value of a "like" on Facebook for TV advertisers? For TV networks, the better question seems to be how much Facebook … Read the whole story

  • NFL Marketing To On-The-Fence Fans: Not Quite A Blackout

    The NFL is making it easier for TV viewers to watch their home team's games, especially if their teams don't completely sell out local … Read the whole story

  • Fearless Emmy Advice: Drama Series

    While voting members of the Academy of Television Arts and Sciences are busy poring through submissions for this year's potential Emmy Award nominees, here … Read the whole story