What a superb week for networks seeking to build stronger online streaming businesses. There were indications on both the content and distribution fronts that growth opportunities are exceedingly ripe. Read the whole story
Nielsen says three key consumer groups are rapidly changing for marketers: baby boomers, moms and lower income consumers. Though boomers control $230 billion in … Read the whole story
"We're all very familiar with the last few years, with the explosion of consumer products," Pelican president and CEO Lyndon Faulkner, tells "Marketing Daily." … Read the whole story
Leichtman Research Group says 87% of TV homes subscribe to some form of multichannel video service. Only 6% of those with annual household incomes … Read the whole story
What is the value of a "like" on Facebook for TV advertisers? For TV networks, the better question seems to be how much Facebook … Read the whole story
The NFL is making it easier for TV viewers to watch their home team's games, especially if their teams don't completely sell out local … Read the whole story
While voting members of the Academy of Television Arts and Sciences are busy poring through submissions for this year's potential Emmy Award nominees, here … Read the whole story