Friday, July 6, 2012
  • Ad Dollars Shift As Boomers Age

    Nielsen says three key consumer groups are rapidly changing for marketers: baby boomers, moms and lower income consumers. Though boomers control $230 billion in sales -- about half of the total for the U.S. overall -- they are moving out of the 18-49 demo. ...Read the whole story

  • Pelican Pushes Into Consumer Markets

    "We're all very familiar with the last few years, with the explosion of consumer products," Pelican president and CEO Lyndon Faulkner, tells "Marketing Daily." "Everybody's coming out with personal devices that all need protection." ...Read the whole story

  • Majority Of U.S. Homes Get Multichannel TV

    Leichtman Research Group says 87% of TV homes subscribe to some form of multichannel video service. Only 6% of those with annual household incomes over $75,000 do not subscribe to a multichannel video service. ...Read the whole story

    Around The Net

    • Univision's WXTV Majors In Local NewsTVSpy

      Print newspapers might be outsourcing local coverage, as we noted in another item today, but some TV stations are majoring in local news --  like Univision's WXTV in New York. "At the end of the day people want to know what’s happening in their community,” says the station's general manager, Ramon Pineda, in this post.  WXTV is a Spanish-language station, of course, and that means it has a particular focus. As an example, Pineda cites the station's choice to lead with an item important to the Hispanic community -- a hate crime against three Mexicans -- rather than the story ... ...Read the whole story

    • ITV Online Shakeup May Cost 40% Jobs The Guardian

      ITV has appointed Julian March as its new director of online in a shakeup that will see 40 out of 100 jobs at risk at the broadcaster. March replaces Robin Pembrooke as head of ITV's online operation, which includes websites for programmes such as The Only Way Is Essex and its catchup ITV Player. Pembrooke joined ITV in 2010 and will leave the broadcaster at the end of the summer. Pembrooke's job title was managing director of ITV online and on-demand. It is understood that the bulk of the jobs under threat are editorial positions. Staff have entered a four-week ... ...Read the whole story

    What Facebook And TV Networks Will And Won't Do For Each Other

    What is the value of a "like" on Facebook for TV advertisers? For TV networks, the better question seems to be how much Facebook will essentially charge for that "like." ...More

    • NFL Marketing To On-The-Fence Fans: Not Quite A Blackout

      The NFL is making it easier for TV viewers to watch their home team's games, especially if their teams don't completely sell out local games. Call this "new sports marketing in tough economic times." ...More

    • Fearless Emmy Advice: Drama Series

      While voting members of the Academy of Television Arts and Sciences are busy poring through submissions for this year's potential Emmy Award nominees, here are my thoughts about which shows and actors should be nominated in ...More