Drive-Ins Might Give Network Marketers New Vehicle by David Goetzl

Weeks before its premiere earlier this year, NBC couldn't find enough distribution outlets to make the first episode of "Smash" available for free. Amazon, Vudu, Hulu and of course NBC.com were only a few options. There were also screenings in 10 large markets on the same January night. Now that it's summer, how about use drive-in theaters to debut new fall shows? ...Read the whole story

  • research Edmunds.com Launches First-Ever Integrated Campaign by Karl Greenberg

    The point of the new integrated campaign for the Santa Monica, Calif.-based company is that real people (albeit people with cars for heads) do the writing, research, reviews, chats, customer assistance and product comparisons at the site. ...Read the whole story

  • beverages Sprite Launches Global 'Camo' Campaign by Karlene Lukovitz

    Sprite is rolling out a new global campaign that uses a visual camouflage metaphor to convey that the soft drink brand is a way for teens to express their "true selves." The 60- and 30-second spots, from BBH New York and BBH Shanghai, were shot in Prague. ...Read the whole story

  • retail Art.com: All About The Art by Aaron Baar

    One of the survivors of the early dot-com era (in name, at least), Art.com is looking to reintroduce itself to consumers via a new advertising campaign that looks to explore how people can make well-known art personal. ...Read the whole story

  • financial services Aberdeen Supports Scottish Open Sponsorship by Tanya Irwin

    The 30-second commercial opens with beautiful aerial photography of the Castle Stuart course where the Scottish Open will be played next week and then introduces the company's sponsorship of the Scottish Open. ...Read the whole story

Gee, I Loved That Kind Of Talk by Joe Mandese

First Andy Taylor, now Quinton McHale. In the span of less than a week, television has lost two of its most indelible performers, and the passing of Andy Griffith and Ernest Borgnine seems yet another symbolic end of an era for a medium that itself seems to be entering a new era - and, if you ask me, not necessarily for the better. ...More