Weeks before its premiere earlier this year, NBC couldn't find enough distribution outlets to make the first episode of "Smash" available for free. Amazon, Vudu, Hulu and of course NBC.com were only a few options. There were also screenings in 10 large markets on the same January night. Now that it's summer, how about use drive-in theaters to debut new fall shows? ...
The point of the new integrated campaign for the Santa Monica, Calif.-based company is that real people (albeit people with cars for heads) do ... Read the whole story
Sprite is rolling out a new global campaign that uses a visual camouflage metaphor to convey that the soft drink brand is a way ... Read the whole story
One of the survivors of the early dot-com era (in name, at least), Art.com is looking to reintroduce itself to consumers via a new ... Read the whole story
The 30-second commercial opens with beautiful aerial photography of the Castle Stuart course where the Scottish Open will be played next week and then ... Read the whole story