Monday, July 9, 2012
  • Launches First-Ever Integrated Campaign

    The point of the new integrated campaign for the Santa Monica, Calif.-based company is that real people (albeit people with cars for heads) do the writing, research, reviews, chats, customer assistance and product comparisons at the site. ...Read the whole story

  • Sprite Launches Global 'Camo' Campaign

    Sprite is rolling out a new global campaign that uses a visual camouflage metaphor to convey that the soft drink brand is a way for teens to express their "true selves." The 60- and 30-second spots, from BBH New York and BBH Shanghai, were shot in Prague. ...Read the whole story

  • All About The Art

    One of the survivors of the early dot-com era (in name, at least), is looking to reintroduce itself to consumers via a new advertising campaign that looks to explore how people can make well-known art personal. ...Read the whole story

  • Aberdeen Supports Scottish Open Sponsorship

    The 30-second commercial opens with beautiful aerial photography of the Castle Stuart course where the Scottish Open will be played next week and then introduces the company's sponsorship of the Scottish Open. ...Read the whole story

  • Rentrak Expands Local TV Ratings Coverage With Gannett Stations In Three Markets

    Rentrak this morning announced a multi-year contract to provide local TV ratings to Gannett Broadcasting for its stations WKYC-TV (NBC affiliate) in Cleveland OH, KXTV-TV (ABC) in Sacramento, CA and WLTX-TV(CBS) in Columbia, SC. The addition of Gannett in those markets brings the number of network affiliate stations subscribing to Rentrak to four in Cleveland and two in Columbia. KXTV is Rentrak's first TV station client in Sacramento. There are now more than 180 local television stations using Rentrak's local TV ratings services. ...Read the whole story

Around The Net

  • MLB In Talks With TV Partners -- Including, Possibly, NBCAdweek

    Facing the end of their present deals with Major League Baseball next year, the MLB's three national TV partners (ESPN, Turner and Fox) are currently negotiating with the league -- a process now complicated by a "bifurcated linear/digital rights structure" and "renewed interest" from former MLB broadcaster NBC, writes Anthony Crupi. "The only certainty is that the cost of doing business with America’s pastime almost certainly will soar," he writes -- and negotiations could extend through the summer. ...Read the whole story

  • Why TV Fans Hate RatingsTV by the numbers

    TV fans often "have a quarrel with Nielsen, but I've come to the conclusion that most of them would have a quarrel with TV ratings measurement no matter what the system of measurement was," writes Robert Seidman. He parses the most frequent suggestions/complaints from viewers concerning ratings -- including the question "Why don't we measure everybody?" -- and comes up with a primer that could be useful as a reminder of the current state of ratings for those in the biz, as well. ...Read the whole story

Gee, I Loved That Kind Of Talk

First Andy Taylor, now Quinton McHale. In the span of less than a week, television has lost two of its most indelible performers, and the passing of Andy Griffith and Ernest Borgnine seems yet another symbolic ...More