While prepping for a potential impasse in a carriage dispute with Hearst Television impacting markets such as Cincinnati, Time Warner Cable (TWC) looked to London as it crafted its strategy. The cable operator took pains to ensure that if Hearst pulled its NBC affiliates off TWC's system for weeks, customers wouldn't miss Olympic coverage starting in late July. ...
At a time when networks are starting to ramp up campaigns for new fall shows, Arbitron is launching a measurement tool looking to link ... Read the whole story
Aegis Group's Carat has struck a deal for one of the first product-placement deals on commercial TV in the UK. The agreement is with ... Read the whole story
The recent death of Andrew Sarris recalls a time when film criticism really mattered -- while simultaneously reminding us there has never been a ... Read the whole story
TV advertising may still command billions of dollars each year, but its growth will be largely flat over the next few years. So marketers ... Read the whole story
When we launched "TV Watch" eight years ago, the mission was to watch the people who watch TV: not consumers, per se, but the ... Read the whole story